8000 Haskell Ave. Van Nuys CA 91406

(877) 763-7671 info@colorfxinc.com

Debunking Myths of Digital Printing #3

Case Study No. 3: The kind of personal data needed to make variable information printing valuable is just too difficult to find and to expensive to collect.

The Legend: The kind of personal data needed to make variable information printing valuable is just too difficult to find and to expensive to collect.

From the Beginning:

Early promotions of variable information printing demonstrated the process’s power by focusing on sophisticated and complex applications. This created the misconception that rich sets of personal data were required for successful Variable Information Printing.

Debunking the Myth:

In reality, the majority of today’s one on one marketing pieces, and may of the most effective ones, make creative use of the most basic data sets. Sourcing your data sets is usually straightforward and once a personalized communications initiative is under way rules can be put in place to collect additional personalized information an build a better database ensuring you will have the data you need when you need it.

Heres the Proof –

  • Simple personalization boosts response rate

Color name-only personalization has been shown to boost response rates by 135 percent over a comparable static black and white peice

  • Increasing ROI with one to one

Variable Printing done right allows you to maximize your ROI  by using one to one marketing.  While total cost per piece for marketing materials may increase, it has been shown that revenue increase can be quite substantial.

Remember that Variable Printing services can yield more personalized direct mail marketing campaigns and using the power of digital printing can help build better relationships with your customers.

Make sure to check in with us about our new Variable Printing Solutions and Think creatively about personalization to yield amazing results.

Result:

debunked

5 thoughts on “Debunking Myths of Digital Printing #3”

  1. Your website looks really good. Being a blog writer myself, I really appreciate the time you took in writing this article.

  2. Hmm it looks like your site ate my first comment (it was super long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog writer but I’m still new to everything. Do you have any suggestions for newbie blog writers? I’d really appreciate it.

  3. There are some useful points in time in it all blog post but I don’t know if I see all of them target to heart. There’s some validity but I will take hold viewpoint till I check into it all further. Good text , thank you and we want more! Added to FeedBurner as well

  4. Very great post. I simply came across your blog and wished to mention that I’ve truly loved surfing around your weblog posts. In any case I’ll be subscribing to your feed and I hope you’re writing again very soon!

Comments are closed.