Tag: print marketing
Two Good Reasons to Use Print Marketing
Newspaper ad sales are down – down enough that newspapers all around the country are either shuttering their doors or scrambling to find ways to compete in a world where news is increasingly consumed off the page and on the screen. Meanwhile, sales of online ads are way up. Giants such as Google, Google’s YouTube, and Facebook are swiftly siphoning off advertising dollars that would normally go to network TV, magazines, and major papers.
In such an environment, it seems as if print marketing’s days are numbered. Why should businesses print catalogs, for example, when online catalogs are infinitely more scalable and cheaper to produce?
However, in some ways it is precisely because of the Internet revolution that print is in a better position to succeed than ever before. What do we mean by this statement? Consider the facts that online competition has made print more affordable than ever before and that, in today’s cerebral, digital era, print remains tangible and touchable.
Debunking Myths of Digital Printing #3
Case Study No. 3: The kind of personal data needed to make variable information printing valuable is just too difficult to find and to expensive to collect.
The Legend: The kind of personal data needed to make variable information printing valuable is just too difficult to find and to expensive to collect.
From the Beginning:
Early promotions of variable information printing demonstrated the process’s power by focusing on sophisticated and complex applications. This created the misconception that rich sets of personal data were required for successful Variable Information Printing.
Debunking the Myth:
In reality, the majority of today’s one on one marketing pieces, and may of the most effective ones, make creative use of the most basic data sets. Sourcing your data sets is usually straightforward and once a personalized communications initiative is under way rules can be put in place to collect additional personalized information an build a better database ensuring you will have the data you need when you need it.
Heres the Proof –
- Simple personalization boosts response rate
Color name-only personalization has been shown to boost response rates by 135 percent over a comparable static black and white peice
- Increasing ROI with one to one
Variable Printing done right allows you to maximize your ROI by using one to one marketing. While total cost per piece for marketing materials may increase, it has been shown that revenue increase can be quite substantial.
Remember that Variable Printing services can yield more personalized direct mail marketing campaigns and using the power of digital printing can help build better relationships with your customers.
Make sure to check in with us about our new Variable Printing Solutions and Think creatively about personalization to yield amazing results.
Result:
