4 Simple Steps to Effective Postcard Marketing
The postcard is an amazing direct mailing technique and can be extremely effective in capturing your target audience. Unlike mailing delivered in an envelope, the postcard has the advantage to instantly grab the attention of its viewers since its advertisement message is immediately visible. Despite this clear advantage many advertisers market the postcard incorrectly and don’t effectively know how to use this marketing piece to its full potential. The most common mistake advertisers make it cluttering the postcard and actually making their viewer turned off and numb to the advertisement. Let’s take a dive into the anatomy of the postcard and learn how we can make successfully win your audience over. Continue Reading…
Custom Calendar Printing
The year 2016 is fast approaching and almost every agency is either sending or receiving calendars in bulk. At ColorFX, Inc. we are here to produce even the most unique calendar printing designs for your clients, with unique size and quantity options to match. Our website is set up like no other wholesale trader printer out there, calculating your price based on your client’s very specific print needs. If you have exhausted our options for standard online products, which are many…we will take your custom calendar printing order offline to ensure your production is 100% how your client intends.
Ramping Up For the Holidays
Although October is just settling in, the holiday season is creeping up on us. It seems like the season seems to start earlier and earlier! Many business have already adorned their walls and walkways with red and green, and some are already running their holiday promotions. With the economy still in a shaky state, it makes sense that some shoppers want to get a jump start on finding the best deals and also may want to spread their gift buying out over several months. Now is the perfect time for your company to begin to map out and promote your holiday plan. The first step of this process is figuring out what specials and promotions you will offer this holiday season and when you will want to run those promotions. Consider creating a unique selling proposition to set your business apart from your competitors. Most businesses are running lighter promotions now, and will present their best deals closer to the holidays. The next step in this process is deciding how to get those promotions in front of consumers. Continue Reading…
Making the World Greener, One Print at a Time
Going green has become an urgent issue in today’s world. With the consciousness of green gas emissions and other damaging toxic chemicals exposed to our planet, it is up to everyone to contribute to cleaning up the world. According to TAPPI, in 2001 the average per capita paper use in the USA was 700 pounds, with 95% of business information still stored on paper. Paper is everywhere and obviously an important part of our functional society. However, this means it can potentially have a negative effect on our society if we don’t do anything about it. This notion should urge more people to actively consider and promote the usage of a safe and environmentally healthier alternatives.
ColorFx takes helping the environment very seriously which is why we are committed to environmentally safe business practices. One of the main ways we contribute back to the environment is that we only use vegetable oil based ink and 100% tree free recycled paper. Our vegetable ink was designed to deliver the highest quality of performance with high color strengths and minimal piling. The paper we use are NOT made out of any water, toxic agents such as bleaching chemicals, and trees.
Our company also subscribes to the paper less program which its main goal is to minimize paper waste during our production within our facility. We enforce this policy by controlling our number of ready sheets by using the same paper more than one time. The paper less program (PLP) is also enforced across our entire business. To top it off, we also choose our vendors carefully ensuring they are also committed to environmentally safe practices. These are just some of the few measures we have taken to contribute back to keeping the environment and the world safe.
For more information regarding how ColorFX goes green, please visit our green printing section.
ColorFX Launches New Website
ColorFX is excited to announce the launch of their new website, designed with the goal of making their customer’s online printing experience simple, intuitive, and efficient.
The new ColorFX website not only provides a service for customers seeking affordable, quality printing online but also caters to clients who are interested in wholesale, trade, and commercial printing. Ross Avedissian, CEO comments, “We’ve really made it a point to expand our versatility so that our customers benefit the most!” Continue Reading…
Color FX Offers Fully Customizable Ordering
Part of what we do at ColorFX is make sure that every aspect of the ordering process is a positive one. We offer something that most printers in the industry do not, which is fully customizable ordering. Our goal is to make sure you can order the exact quantity and exact size of any item you may need. In addition to this feature we offer instant pricing on our website so that you can budget your cost up front.
Many companies today require that their clients order a set amount of a certain product, often times forcing the customer to order significantly more or less than what they need. We take great pride in eliminating that problem with our fully customizable ordering system. This means that if you only need 1571 brochures printed, you can customize your order specifically for 1571 brochures, instead of getting excess prints that you don’t need. This is another innovation Color FX brings to their customer to better help them achieve their specific pritning needs. Continue Reading…
ColorFXweb.com Launches New Website
After months of development, we are so excited today to announce the release of our new website. We put a lot of attention and care into creating this site, which you would expect no less from a quality print company like ColorFx. We really designed the site with the customers in mind. We wanted your online printing experience to be simple, intuitive, and efficient. That is exactly what you get when you come to ColorFX for your printing solution.
The website not only provides a service for customers seeking affordable quality printing online but also caters to clients who are interested in wholesale, trade, and commercial printing. We’ve really made it a point to expand our versatility so that our customers benefit the most!
Our Newest Addition…
Our New iGen 150 Press! 70% Faster & Better Quality
The industry-leading technology and workflow of iGen 150 will make it possible to get even more remarkable quality and outstanding productivity, with faster speeds on every job.
EDDM Postcard Printing!
EDDM Postcard Printing is one of the most cost effective ways to distribute your message. Color FX EDDM postcard printing is done using high-quality and durable card stock to suit your needs. We offer two standard postcard sizes, or we can help you create custom sizes.
Reasons to Choose ColorFX
Save on Booklets & Catalogs
Additional 10% Off For a Limited Time!
For a limited time, get an additional 10% off already discounted Booklets and Catalogs orders. Use code: 10MD2015
Free Turnaround Upgrade!
For a limited time, get an automatic free upgrade to 2-3 business day turnaround on any Flyer order. Make sure you select 4-5 day turnaround at checkout, and we will automatically upgrade it to 2-3 business day turnaround on our end.
General & Tech Info
How To Prep Your Files
Export or save your files as PDF using the PRESS QUALITY or PDFx-1a preset from your layout program. Please make sure it includes a min. 0.125″ bleed, crop marks, Color mode CMYK.If you don’t have the option to save it as PDF, you can save/export your file as TIFF or JPEG format, 300 dpi (Photoshop)-with min. 0.125″ bleed, CMYK.
How To Submit Your Files
Please avoid the use of special characters in file and folder names such as: <> / : * ? “ | PostScript files are to be written according to specifications outline in PostScript Submission for Computer to Plate (PDF) customer guide. Please supply us with die lines (set to overprint) and any other special instructions, so your file can be expedited in a timely fashion. You can upload files via our enhanced upload engine, or you can contact us for other options.
What Is Bleed?
Bleeds allow you to run artwork to the edge of a page. On a press, the artwork is printed on a large sheet of paper and then trimmed down to size. If you do not allow for a 1/8 of an inch bleed, any misalignment while cutting will result with the artwork not running to the edge of the paper. Bleeds ensure you get the results you need