How to Maximize Your Door Hanger Campaign

door hangerDoor hangers can be a very effective way to help reel in more customers if executed properly.  Using door hangers as a marketing technique is a form of interruption marketing and is very different than sending something like a postcard in the mail. Think about it for a second, postcards are delivered to the potential customer’s mailbox. They already expect to receive their regular mail and different forms of advertisement in their mailbox.  If there’s a postcard in the mailbox they are probably not going to be surprised at all.  However, door hangers are completely the opposite.  When someone is walking into their house they are doing just that, walking.  They are not expecting to see an advertisement hung from their door and we are trying to interrupt what they are doing and make them pay attention to our ads.  They might pick up the door hanger and look at it, not look at it but bring into their house, or not look at it and throw it away.  This is why the design of the door hanger plays a crucial role in an effective door hanger campaign.
Your first priority is to get your general message out clearly and fast. For example, if you’re a pizza company and you want to catch someone’s attention you may want to have a big header that reads, “Best Pizza in Town”.  A headline like this does one of two things, it tells the person that you’re selling pizza and it’s the best in town which delivers the value point to the customer.  Once you get the customer reading you can sell the whole menu to them if you like.  The next big thing in design is color. You want your door hanger to stand out so that the person can see it from far away while they are approaching the door.  Make sure you remember the main point is to deliver your headline, so don’t make the color so distracting that it takes away from the headline completely. Following the headline you should have an effective sub headline. If they’ve read the headline chances are you got them hooked, reaffirm their interest with the sub headline.  Taking our pizza example, you can introduce a popular product they might be interested in – “Try Our Famous Spicy Pizza” The rest of the door hanger should just provide general information, perhaps a menu.

4 thoughts on “How to Maximize Your Door Hanger Campaign”

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