Catalog Printing and Marketing
Catalogs are a great way to introduce your complete product line to potential or existing customers. Some companies release product catalogs on a quarterly basis, whereas others who don’t have a rapidly changing product line release on an annual basis. Catalogs can also be released on a seasonal basis depending on your business’ product line. For example, if you are in the business of selling costumes than you obviously should have a catalog fully dedicated to just Halloween costumes come October. Catalog printing is a traditional marketing method that seems to have withstood the onslaught of the internet. Most people still appreciate a physical catalog and more often than not they actually take the time to go through the entire catalog. This is because it is clearer for some people to browse linearly one page at a time through your catalog than navigating aimlessly through a website.
How to Maximize Your Door Hanger Campaign
Door hangers can be a very effective way to help reel in more customers if executed properly. Using door hangers as a marketing technique is a form of interruption marketing and is very different than sending something like a postcard in the mail. Think about it for a second, postcards are delivered to the potential customer’s mailbox. They already expect to receive their regular mail and different forms of advertisement in their mailbox. If there’s a postcard in the mailbox they are probably not going to be surprised at all. However, door hangers are completely the opposite. When someone is walking into their house they are doing just that, walking. They are not expecting to see an advertisement hung from their door and we are trying to interrupt what they are doing and make them pay attention to our ads. They might pick up the door hanger and look at it, not look at it but bring into their house, or not look at it and throw it away. This is why the design of the door hanger plays a crucial role in an effective door hanger campaign. Continue Reading…
Direct Mail Services:We Design,Print & Mail it
Have you considered doing a direct mailer to promote your business? Have you been deterred by the amount of time a campaign like this takes? ColorFX offers an unbeatable direct mail service that will take all of the pressure of designing, printing and even sending your mailers off of your hands. When it comes to designing your mailer, we offer 2 options: you can either have us design the mailer for you or you can upload your own via our website. We will print your mailer on 14pt. Gloss Cover stock using our highest quality standards and great prices. Once the design and print process is complete all that is left is sending out your beautiful, high quality mailer. If you send us your mailing list we will send the mailer using our competitive rates. Overall, direct mail is a great way to get your message in the hands of potential clients. Because we know you are a business owner and have a lot of things on your plate, we are dedicated to making the entire process of direct mail advertising as easy as possible from start to finish. Continue Reading…