Have you considered doing a direct mailer to promote your business? Have you been deterred by the amount of time a campaign like this takes? ColorFX offers an unbeatable direct mail service that will take all of the pressure of designing, printing and even sending your mailers off of your hands. When it comes to designing your mailer, we offer 2 options: you can either have us design the mailer for you or you can upload your own via our website. We will print your mailer on 14pt. Gloss Cover stock using our highest quality standards and great prices. Once the design and print process is complete all that is left is sending out your beautiful, high quality mailer. If you send us your mailing list we will send the mailer using our competitive rates. Overall, direct mail is a great way to get your message in the hands of potential clients. Because we know you are a business owner and have a lot of things on your plate, we are dedicated to making the entire process of direct mail advertising as easy as possible from start to finish.
When you are considering this type of marketing campaign there are specific terms that will be particularly helpful to know.
Presorted means the mailing software sorts the list by zip code – first by the 5 digits of the zip code and then by the first 3 digits then everything else is “mixed”.
Automated means a bar-code is printed on the piece. The bar-code represents the delivery point address and is a series of bars that is read by the postal machines. The space needed to ink jet the bar-code is 4” wide by 2” tall. Preparing mail automated presorted gets you the cheapest postage.
If there is no room for a bar-code, the mail may be prepared presorted which will still give you cheaper postage rates than if it is not presorted. That’s considered non-automated presorted.
Machinable means the mail piece can run through the postal machines and the address is read by the machines. This refers to the size of the piece and the ratio of the length vs the height of the piece.
Non-machinablee means the size ratio does not meet requirements to be read by the postal machines and a postal employee must read the address and process the mail. This postage is more expensive.