Why Print – Part 2 of 5
Continued from previous post: Part 1 of 5 on Why Print
Print is interactive.
Personalized magazine bingo cards let readers send for more information with quick check offs. Or, use postcards and use a direct mail campaign to drive prospects to a personalized website where they can tell you their aspirations and expectations.
Print drives a higher ROI.
Printing is particularly persuasive as direct mail. According to research by the Direct Marketing Association and the Wharton Economic Forecasting Associates, print’s performance through the mail can be measured in dollars and cents.
The DMA researchers found that U.S. advertisers spend $167 per person in direct mail marketing to earn $2,095 worth of goods per person, scoring a return on investment of 13 to 1.
Why? Because people gravitate toward print. A total of 38% of households surveyed by the U.S. Postal Service in 2006 found direct mail pieces interesting. That study also found that 85% of mail is either read or visually scanned by recipients.
And direct mail is also a great way to expand business relationships and keep customers loyal. A study by the Rochester Institute of Technology Printing Industry Center found that 67% of respondents like getting flyers and postcards about new products from companies they do business with.
Print is beautiful.
Why do they call it the graphic arts? Because print is beautiful and printers continue to consider every job they do a personal masterpiece. And now, advanced printing techniques, like high-fi color and advanced screening, make their work more appealing and more compelling.
Why Print – Part 1 of 5
We all take printing for granted. Perhaps it’s because print has been the world’s number one communications medium for so long we tend to overlook its impact and power.
That oversight could be fatal to a marketing campaign, a product launch, or a branding initiative that is trying to connect with people. People trust print. They feel comfortable using it. And they can’t fast forward past it.
This guide to the persuasive power of print provides the top ten reasons why you should consider using print in your next campaign. It doesn’t have to be the only medium you use. But, you most definitely should consider print whenever you want to persuade, inform or entertain. Here are your reasons why…
Print is for keeps.
Who’s minding your messages when the screens fade to black? Electronic content comes and goes and when it’s gone, your marketing initiative disappears with it. Print, on the other hand, is there for the long run. Think about magazine pass-along rates. They range as high as two to three persons per issue, giving advertisers double and triple bonuses on their marketing investments.
ColorFX, Inc. Advantages
QUALITY – Our rigorous quality control program and software are one of the most thorough in the printing industry. Other vendors resolve quality issues after they occur but at ColorFX we want to avoid any issues so that our customers are always satisfied. We take pride in providing quality printing for every single job that we produce.
SERVICE – Our Customer Service Department is an essential part of our company. Many of our competitors say they have a customer service department ready to help you answer all your question but the difference is we are willing. Here at ColorFX we want to provide every customer with the best service by understanding their needs and concerns and acting upon them.
TURNAROUND – Short deadlines and tight schedules are far to common in the printing business. That is why turnaround time is a major factor when choosing the right vendor to work with. At ColorFX we are determined to provide you with different turnaround options so we can meet every deadline.
PRICE – “Satisfaction Guaranteed” has lost it’s meaning. Here at ColorFX we are redefining what it means. We want our customers to think about ColorFX when they are looking for the best prices. We know that it’s a tough economy and things are slowly getting better that is why our goal is to provide you with the lowest prices in the market.
YOUR SIZE, YOUR QUANTITY – At ColorFX we stand alone in providing this unique type of service. You can get instant quotes and pricing with no limit or restrictions on size or quantity. We know that not all projects are standard and that is why you can always rely on ColorFX for custom orders.
ColorFX, Inc. Featured in American Printer
Changing With the Times
Ross Avedissian, CEO of ColorFX Inc. (Sun Valley, CA), founded the family-operated company 16 years ago to cater strictly to the wholesale trade printing market. “We have a strong commitment to providing excellent customer service, and treat all of our customers like they are a priority.” Color FX focuses on providing quick turnarounds and competitive prices for commercial printers. The 25,000-sq.-ft. facility recently added a Xerox iGen4 digital press to complement its Komori LS 40 offset press.
“Due to changes within the industry, we no longer focus primarily on large-volume orders, but rather accommodate our client’s needs by fulfilling both large and small orders,” says Avedissian. “[Installing the iGen4] has allowed us to meet this change in the industry head on, because it redefines the standards of printing,” he says. “Color consistency and predictability is critical to my customers, and it allows us to stand out because repeat jobs will always look the same.”
The company offers a range of print services from general commercial work to custom printing, including the design of custom dielines and folding cartons.
“What surprises our trade partners about our business is that we truly care about quality,” says Avedissian. “This is the culture of excellence that causes each member of our staff to be proud of identifying themselves as a printer.”
The company’s sales support team is led by a general manager who has been with the company for more than 15 years. “We have worked extremely hard over the years to develop a great relationship with our clients,” says Avedissian, “and we continue to expand our client base.”