ColorFX Inc.
Get Social with ColorFX
Get Social with ColorFX
Marketing Your Print Business Online
When marketing your print business to potential clients, be sure to get online. Everyone turns to the Internet when researching businesses, so it’s absolutely essential to make sure yours gets properly indexed by search engines. By building a website and stocking it full of information about your company, you’ll reach out to more people than just those in your immediate area.
Include information about the services your company offers, your location, contact information and general information about your printing business. In addition, join in the social media revolution. By creating a Facebook and LinkedIn account, you’ll have the ability to market your business by building relationships with the public. Plus, you can join groups that are specific to your target market. If you want to market your print company to small businesses, you can simply go to the “Groups” section on LinkedIn and type in “small businesses.”
If you’re searching for a wholesale print company to cater to your clients’ printing needs, look no further than Color FX. We provide quality printing services at competitive prices, so that your print business can thrive.
Leave the One-Size-Fits-All Sales Approach Behind
Some print companies make the mistake of talking to their prospects about presses and processes, rather than focusing on what the customer is trying to achieve. Print companies that talk to their potential clients about their end goals are much more likely to make the sale and build a strong relationship with the customer. Their prospects will see these printers as partners who can help them achieve their business goals.
Instead of pitching a generic “one size fits all” sales approach to potential customers, tailor your sales pitch to your prospect and their business needs. Focus on what motivates your prospect to buy print in the first print. There has to be a drive to place a print order, typically according to a business plan. Printers who talk to their prospects about business plans and growing pains are likely to get the order. Be sure to differentiate your company from other print companies so that the prospect isn’t tempted to choose solely on price.
If you’re looking for a wholesale print company to keep your potential clients and current customers satisfied, look no further than Color FX. With competitive pricing, fast turnaround times, and excellent customer service, Color FX has everything your company needs to stay ahead in the print industry!
A Note About Environmental Safety
ColorFX takes not only its commitment to you seriously, but to the environment as well.
We work closely with all our vendors to achieve cutting-edge, environmentally safe practices for our industry. Among those, are low VOC aqueous and UV coatings. VOC stands for “volatile organic compounds,” and is a term that denotes any chemical that “outgasses” its components. “Aqueous,” as the root “aqua” indicates, means any solution where water is the main solvent.
We also feature chemical-free CTP plates. “CTP” stands for “computer-to-plate,” and is an imaging technology in modern printing that allows desktop publishing images to be transmitted directly to plates. Additionally, our printing presses are equipped with pre-impregnated cleaning cloth roll washing system, to further reduce unwanted “output.”
All of this, including our chemical-free plates, and low VOC aqueous coatings means far fewer chemical compounds are released from the printing process into the air. Our vendors can “breathe easy” knowing their printing needs are being met in as “green” a way as possible!”