Putting the right info on your rack card can command immediate attention and help you get amazing return on your investment! Here are five helpful design tips that can make your rack card marketing campaigns more successful than the last.
Know your target market
When you start the design for the rack card, you want to design something that will speak directly to your market and inspire a response. Take time before any marketing campaign to decide on the demographic you are trying to reach. It is vital to understand who your audience is so you can tailor your copy and graphic design to speak to that market.
By focusing on a specific target, when people look at your rack card they will feel that it was made specifically for them. Remember that the goal is for the consumer to desire to pick your rack card up off of the display and learn more about you.
Pick visually enticing photos
Try to find exciting, unusual and eye-catching images that will speak to the people you are trying to reach. Consider having positive images so the consumer can visualize themselves in that happy position when using your services.
Clear Cut and To the Point
Excite your potential customers, do not bore them. When you create the rack card make sure that irrelevant text and graphics are not included. Give overviews of information rather than detailed descriptions.
Color tactics.
Look at the competition and use color tactics. This means looking at the existing rack cards, find out the mistakes they made on color scheme and learn from each one. Make yours stand out. To better represent your company or brand, make the foundation colors be your company colors.
K.I.S.S.
Keep it short and simple. Do not over do any elements of the design. Do not force your audience to see too much copy and complicated designs with too many font styles. Just make a simple yet full design and keep it short and clean. The initial goal is to have such an attractive rack card that it gets picked up by the consumer…from there your copy and services should be able to spark an interest if what you are offering is something they need.
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