Archive for Month: September 2012
A Note About Environmental Safety
ColorFX takes not only its commitment to you seriously, but to the environment as well.
We work closely with all our vendors to achieve cutting-edge, environmentally safe practices for our industry. Among those, are low VOC aqueous and UV coatings. VOC stands for “volatile organic compounds,” and is a term that denotes any chemical that “outgasses” its components. “Aqueous,” as the root “aqua” indicates, means any solution where water is the main solvent.
We also feature chemical-free CTP plates. “CTP” stands for “computer-to-plate,” and is an imaging technology in modern printing that allows desktop publishing images to be transmitted directly to plates. Additionally, our printing presses are equipped with pre-impregnated cleaning cloth roll washing system, to further reduce unwanted “output.”
All of this, including our chemical-free plates, and low VOC aqueous coatings means far fewer chemical compounds are released from the printing process into the air. Our vendors can “breathe easy” knowing their printing needs are being met in as “green” a way as possible!”
ICIC And “Inner City 100” Back in the News
As our regular customers know, ColorFX printing was a proud recipient of the ICIC’s — Initiative for a Competitive Inner City — award for the 100 Fastest Growing Urban Businesses in America. Now, ICIC is back in the news announcing a strategic alliance with Next Street, the first merchant bank for urban enterprise, to accelerate the implementation of economic development strategies in low-income areas of U.S. cities. ICIC founder, Harvard Business School Professor Michael Porter called the partnership “a deep and ongoing collaboration” when it was announced at the Inner City Economic Summit, held at the Federal Reserve Bank of Boston. “Next Street shares ICIC’s vision, and will allow scaling of solutions around the country.” Access to growth — and capital — remain a challenge for many inner city businesses. ColorFX is proud to be an ICIC recipient, as many ICIC successful ICIC recipients have higher productivity rates and lower debt that the average US corporation. For more information on all the services and specials offered by ColorFX, phone us toll free at (877) 763-7671.
Two Trends In American Printer Point to Strong Role for Traditional Advertising and Print
American Printer is one of our favorite trade publications here at ColorFX — an industry brand recently revived after a 130-year history! On their website are two recent articles which, taken together, point to the strong role that traditional print still has in advertising and forming public opinions. In the first of these, a report from Barnes & Noble College Marketing is cited, which said that among college students, social media and the Internet are still less persuasive than “traditional” styles of advertising — word of mouth, and even TV advertising. The second was a study from the Association of Magazine Media, which found that people in this same generation — 18 – to – 34 — still consider magazines credible sources of information, and upwards of 95% of those say they still read printed titles. Print-in-hand still provides certain comforts that other media cannot. We’re in the midst of back-to-school season now, and are ready to help you take care of all your customers’ print needs. Drop us a line anytime at info@colorfxinc.com.