Archive for Month: September 2012
Coming Highlights From Graph Expo 2012
Heidelberg is one of the printing industry’s main suppliers of equipment, including to printers like us. And one of the key trade shows for the printing equipment industry is the annual Graph Expo coming in October of this year. In this space, throughout fall, we’ll be presenting occasional highlights from the Expo itself, and from Heidelberg, a company to watch in terms of seeing where trends are headed in printing and design. One coming highlight, announced in advance by the Heidelberg company, is the modeling of a new multi-platform print campaign that “takes the ‘digital or offset’ question off the table, and makes cross-platform color matching its centerpiece.” In other words, brand identity — and corporate colors — can stay constant on everything from large in-store signs to point of purchase displays, and even tags and packaging — regardless of the printing process used. Heidelberg will be debuting new aspects of this “print-thru” style campaign at the Expo, but you don’t have to wait. Color FX can help guide you through this multi-platform visual consistency for your own customers. Contact us today at (877) 763-7671.
A Look at the Simple Door Hanger
Perhaps it’s at election time when people become most aware of door hangers, as these effective promotional tools are left on door handles across the country as campaign volunteers canvass neighborhoods. Their messages can range from candidate advocacy, to simple get-out-the-vote reminders. But door hangers are also familiar to anyone who travels and stays at hotels, or on board ships during cruises, and has hung out the sign to “do not disturb,” or alternatively, to have their rooms tended to by cleaning crews. Hotels, perhaps taking a cue from campaigners, are realizing that there is “real estate” on these door hangers they can use for other advertising purposes, and so frequently, customers will find ads for nearby restaurants and attractions for whatever facility they’re staying at. We’re experts at printing door hangers — one of the most effectively “targeted” types of advertising there is! And currently, all door hanger printing is 10% off, with coupon code 10ALL2012. Contact us today at (877) 763-7671 — our doors are always open!
