Tag: catalog printing
Effective Marketing for Catalog Printing
If your company offers a variety of products, a simple e-mail or flyer may not be enough to successfully market your goods. Catalog printing has been used for decades as a way for business owners to bring in greater sales. Catalogs show up everywhere, from the mailbox to grocery store shelves. If you are a business owner, an effective catalog campaign can raise brand recognition and sales. Continue Reading…
Color Printing vs. Black and White Printing
Selecting a custom print marketing design for a business often consists of a long series of decisions that need to be made. One of the most common choices that anyone who is having printed material produced needs to make, early on, is whether to go with color printing or black and white.
Black and white is usually less expensive, making it seem like the front-runner, initially. However, the benefits that come along with having bright, vibrant, eye-catching printed material for your customers are well worth the slightly higher price tag.
For example, if you were looking into having catalog printing done, color printing allows you to display information in a way that is easier on the eyes of your customer. Graphs, charts and photos are able to be shown in more detail that will draw your potential customers in, as opposed to leaving them squinting and trying to differentiate between multiple shades of gray.
If the cost of color printing is still leaving you perplexed in your decision, consider looking into purchasing your color printing wholesale, from an online color printing company such as Color FX. With outstanding deals, you’ll get all the benefits of vivid color printing — without breaking the bank.
Bottom line: black and white printing is perfectly fine, when you’re a student who’s rushing to turn in a term paper, but, for businesses who are interested in projecting a professional image, color printing is almost always the way to go.
ColorFX Offers Affordable Catalog Printing
There are a variety of reasons your business needs catalog printing. Catalogs can be used to display your products to your customers, showcase a single product, or contain annual reports. Are you searching for a catalog printing company that offers high quality product at affordable prices? ColorFX has everything your business needs to create a highly effective, appealing catalog to distribute to your clients!
At ColorFX, we understand that you need options in order to create the ideal catalog for your business. We offer a huge selection of stock, a number of coating and binding options, and a wide array of sizes and orientations to give your catalog that unique, customized look.
Most other printers only offer catalog printing in fixed quantity increments, but at ColorFX you can order the exact quantity needed! That means you won’t have to spend extra money on printing and shipping catalogs that you don’t even need! With our loyalty rewards and price match guarantee, you can’t go wrong with ColorFX!
Two Good Reasons to Use Print Marketing
Newspaper ad sales are down – down enough that newspapers all around the country are either shuttering their doors or scrambling to find ways to compete in a world where news is increasingly consumed off the page and on the screen. Meanwhile, sales of online ads are way up. Giants such as Google, Google’s YouTube, and Facebook are swiftly siphoning off advertising dollars that would normally go to network TV, magazines, and major papers.
In such an environment, it seems as if print marketing’s days are numbered. Why should businesses print catalogs, for example, when online catalogs are infinitely more scalable and cheaper to produce?
However, in some ways it is precisely because of the Internet revolution that print is in a better position to succeed than ever before. What do we mean by this statement? Consider the facts that online competition has made print more affordable than ever before and that, in today’s cerebral, digital era, print remains tangible and touchable.