Print Ads Preferred over Digital Formats

Last month, the global research agency Millward Brown partnered with Dynamic Logic to survey Americans regarding their attitudes toward different types of advertising. While many may think that traditional print advertisements have lost ground to digital advertisements, the results of this study beg to differ.

According to the study, United States consumers are likely to view offline media ads more favorably than digital ads. TV took the lead at 49%, but magazine ads (41%) and newspaper ads (40%) followed closely. Compare this to a mere 28% favorability towards opt-in emails, 22% for ads displayed online, and a mere 9% for mobile ads.

This study, which was a part of Millward Brown’s annual AdReaction series, was conducted using qualitative/quantitative methodologies, with a total of more than 6,000 interviewed.

Here at ColorFX, we like to stay informed regarding matters of the print industry. As the renowned commercial printing company of Los Angeles, we’re happy to say that we offer the widest variety of commercial print services at the best prices. Choose ColorFX for all of your wholesale printing needs!

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