Tag: print advertisements

Print Ads Preferred over Digital Formats

Last month, the global research agency Millward Brown partnered with Dynamic Logic to survey Americans regarding their attitudes toward different types of advertising. While many may think that traditional print advertisements have lost ground to digital advertisements, the results of this study beg to differ.

According to the study, United States consumers are likely to view offline media ads more favorably than digital ads. TV took the lead at 49%, but magazine ads (41%) and newspaper ads (40%) followed closely. Compare this to a mere 28% favorability towards opt-in emails, 22% for ads displayed online, and a mere 9% for mobile ads.

This study, which was a part of Millward Brown’s annual AdReaction series, was conducted using qualitative/quantitative methodologies, with a total of more than 6,000 interviewed.

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