A memorable logo can be an incredibly effective advertising tool. Not only will the logo be on all of the company stationary, it will be on business cards and may be displayed on the company’s products or even on a huge billboard. But creating an outstanding logo that connects with your market is easier said than done.
The first thing to establish when beginning the process of creating a logo is what the logo should communicate. Keep your target audience in mind as well as what your company is in the business of doing. What is the job that should be performed by your company logo?
Identify any logos used in your company’s industry. What do they convey, and how can your logo stand apart from the rest?
As you conceptualize a logo that represents your company, keep in mind that simple, bold design is most effective. Consider how the chosen symbol will translate on letterhead and any other marketing tools you may use to advertise your company. Sketch out some ideas that capture the image that begins to form.
Get some feedback from others about the logo. This is an important step; you don’t want to rush your choice of logo. It’s costly to backtrack, if you find that you’re dissatisfied with your final outcome.
Once all of the suggestions about the logo are in, make the needed revisions. Be sure that your company logo communicates the right message and does it in a way that draws in your target crowd.