General Printing
Designing a Rack Card
Rack Cards are a powerful and affordable way to display your message. The idea behind using rack cards is that they are easy for the consumer to quickly read your message and are a manageable size to fit in a purse or briefcase for referencing later. Typically an effective rack card has graphics, a Headline, brief message and the company’s contact information. Continue Reading…
Notepad Printing: Brand Yourself
Printing custom notepads for your business is a flexible branding solution that is effective for both end consumers and business to business promotions. The printed notepads can help remind consumers and clients about your services and products as they are constantly being reminded every time they use the notepad. Your brand slowly but surely becomes ingrained in the person’s mind long after the notepad his run its course of use. It acts as a quick reference for your company’s website address and phone number. Continue Reading…
Catalog Printing and Marketing
Catalogs are a great way to introduce your complete product line to potential or existing customers. Some companies release product catalogs on a quarterly basis, whereas others who don’t have a rapidly changing product line release on an annual basis. Catalogs can also be released on a seasonal basis depending on your business’ product line. For example, if you are in the business of selling costumes than you obviously should have a catalog fully dedicated to just Halloween costumes come October. Catalog printing is a traditional marketing method that seems to have withstood the onslaught of the internet. Most people still appreciate a physical catalog and more often than not they actually take the time to go through the entire catalog. This is because it is clearer for some people to browse linearly one page at a time through your catalog than navigating aimlessly through a website.
Understand the Role of Table Tent Advertising
A table tent is a triangular, tri-fold, marketing or advertising piece that is usually seen in restaurants, bar tops, and random office counter tops. They are effective by nature of its bulky shape and our human tendency to pick them up with our hands. People have grown accustomed to looking at table tents largely in part because of our dining experiences. How many times have you sat down in a restaurant and while deciding what to eat pick up the table tent that is advertising a special. Now more importantly, how many times have you actually ordered that special being advertised on the table tent? I’m going to guess probably a handful of times. You see the table tent has warmed its way into our hearts because we see it as a “supporting advertisement” that helps us makes decisions when the situation calls for it. We make a closer connection with the advertisement because we pick it up with our hands and expect it to show us something interesting and when it delivers it really delivers! Continue Reading…