Designing a Rack Card

Rack_CrdRack Cards are a powerful and affordable way to display your message.  The idea behind using rack cards is that they are easy for the consumer to quickly read your message and are a manageable size to fit in a purse or briefcase for referencing later.  Typically an effective rack card has graphics, a Headline, brief message and the company’s contact information.

Graphics

When you are choosing the graphics for your rack card you can choose a graphic that covers most of the card, creates a header and footer section or a graphic that stands alone.  Be sure that the graphic you choose somehow relates to your company or message, or inspires an emotional reaction from the consumer. Graphics speak almost louder than words in the marketing world.

Headline

A good headline requires a lot of thought but becomes a very powerful way to brand your company.  Your rack card should have a headline that is a quick read and something memorable. If you create a solid headline then people will always associate your company with your headline and will be able to remember you. You will be the most successful at gaining customers and growing your company if your brand is built on a solid foundation with memorable messaging.

Message

The message in a piece of marketing material is often times the downfall of a company’s marketing success. Think about it…when you are walking out of the grocery store and you are handed someone’s marketing material are you more likely to read a short message or a long wordy one? Most people wont even exert the effort to read long messages. In marketing everything is supposed to be short and sweet. Hit the highlights of your message as concisely as possible…and draw them to your store, website or to pick up the phone to learn more.

Contact Information

Nobody who is intrigued by your rack card wants to have to visit the internet to try to find your phone number, website or location. Include all of this on your rack card to make contacting you as simple as possible.

Rack cards make great marketing materials and are usually printed on a glossy, thicker paper. If you are trying to promote your company or event, rack cards are an effective way to do that, and with the right combination of graphics and messaging it can help bring your company the business you are looking for.