Design Tips and Best Practices
Brochures Broker the Deal for You
When you hand a potential customer your business card, you’re handing him your name, your company’s name, an e-mail address and a contact numbers. If you hand that same client a brochure, you’re handing him a concept, a vision and an idea he can use. Whether you’re selling widgets or left-handed ice cube trays, a brochure cements your brand’s image squarely in the mind of your customers. Having a brochure isn’t good enough—you need a great brochure. Brochure printing works. That’s why the most successful local and national companies use them.
What Makes a Brochure Great?
A picture is surely worth a thousand words—maybe even more on a brochure. A detailed photo of your product, a lush snapshot of a beach or a collage of sporting events immediately tells your customer the main focus of your company. Not only does it reveal the field you’re in, it also lets potential clients know how you feel about yourself. A company who has a well-designed brochure will receive more sales calls than a company that has less-expensive, cheap-looking brochures.
First impressions are the only impressions that matter when you’re trying to impress a new customer. You need your brochure to make the best impression possible. The traditional tri-fold brochure uses an attractive graphic on the front to lure the buyer into the greater details listed inside the brochure. You don’t have to wait for your client to open the brochure to get your message across. That thousand-word photo on the front should give them a pretty good idea.
Why Advertise With Brochures
There’s only so much in your company’s advertising budget, and you’re trying to decide whether or not to print brochures. Here’s some information that may convince you brochures are a good investment, especially if you use a wholesale print company.
Whereas a business card is like a handshake, a brochure is more like a chat over coffee in which your potential customer learns key information that could very well draw them in for a sale. Continue Reading…
Advertise with Posters
Anyone who wants to grow their business through personal contacts needs business cards. The biggest challenge with a business card is designing one that stands out and that people will want to hang onto, thereby giving you a greater chance of winning their business.
The fundamental purpose of a business card is to convey contact information such as name, logo, and phone number, etcetera.
Plain black and white business cards adequately convey the contact information, but they’re not perceived as valuable and are likely to be thrown away by recipients. Special business cards that look like they represent an investment on the part of the person or business who had them printed or that include helpful information are less likely to quickly land in the trash can.
There are many features to choose from to help you create a distinctive business card.
One effective strategy is to print a one-year calendar on the back of the business card. People often keep it as a handy calendar in their purse or wallet and are likely to remember the person who gave the card to them, for at least a year.
Business cards can be printed with any type of colorful image in the background, such as a photograph of bright flowers. Raised lettering that creates a 3-D effect is another option.
Include a photograph of yourself on the front or back of the card to really set your card apart from others.
For lowest prices, get wholesale printing or discount printing.
Direct Mailing
ColorFX provides 100% guaranteed satisfaction and fast turnaround times, but did you know that we will also save you time by mailing printed materials for you? We will even design your mailer for you, if you choose. The other option is to upload your own design. Continue Reading…