Brochures are an economical way to promote your business. A brochure is typically tri-fold with six panels. The following are some tips to help you create an effective advertising brochure.
FONT
You want to be sure that your brochure stands out among the rest, and the type of font you use is one way to achieve that. Keep your audience in mind when choosing a font. It’s best not to use different fonts; just stick to one. An eye-catching as well as audience-appropriate font is one of the most important elements of a brochure.
PURPOSE
Make sure the purpose of your brochure is easily identified in the layout and text. Use lively words in your text, and keep it simple.
LAYOUT
Bars and boxes may not be the best layout design as they can distract from the message of the brochure. Use empty space to bring the eyes to the desired information or image.
MESSAGE
Keep the message of the brochure in mind and only include elements that convey that message in the simplest terms.
Once you have identified the most important components chosen for the brochure, make sure that they are the biggest, boldest, and brightest.
COLOR
Color options for a brochure are limitless, but cost is a factor. A more economical two-color brochure, even black and white, can be as effective as multi-color.
CATEGORY
There are different types or categories of brochures, and you should know which one you need. Leave-behind brochures are used as a follow-up to meeting with a customer. Point-of-sale brochures are designed to catch a customer’s eye, as they are the point of encounter. A brochure can be a sales support tool, used to guide a salesperson through their sales pitch. Direct mail brochures are included with your direct mail package. Finally, brochures can be designed as a response to inquiries; drive home sales with these brochures because they are for interested buyers.
I am in screen printing business since 20 years & i am precedent of your words.. BTW Nice article!!!