Archive for Month: December 2012
Leave the One-Size-Fits-All Sales Approach Behind
Some print companies make the mistake of talking to their prospects about presses and processes, rather than focusing on what the customer is trying to achieve. Print companies that talk to their potential clients about their end goals are much more likely to make the sale and build a strong relationship with the customer. Their prospects will see these printers as partners who can help them achieve their business goals.
Instead of pitching a generic “one size fits all” sales approach to potential customers, tailor your sales pitch to your prospect and their business needs. Focus on what motivates your prospect to buy print in the first print. There has to be a drive to place a print order, typically according to a business plan. Printers who talk to their prospects about business plans and growing pains are likely to get the order. Be sure to differentiate your company from other print companies so that the prospect isn’t tempted to choose solely on price.
If you’re looking for a wholesale print company to keep your potential clients and current customers satisfied, look no further than Color FX. With competitive pricing, fast turnaround times, and excellent customer service, Color FX has everything your company needs to stay ahead in the print industry!
Keeping Up With the Print Industry
One of the most integral parts of keeping up with the print industry is learning how to adapt to the changing times. Ross Avedissian, the CEO of ColorFX, founded the company 16 years ago to cater strictly to the wholesale trade print market. ColorFX focuses on providing fast turnaround times and competitive prices for commercial printers.
Here at ColorFX, we care about providing the most options for our clients. Recently, we added a Xerox iGen4 digital press to complement our Komori LS 40 offset press. This addition allows us to accommodate our client’s needs by fulfilling both large and small orders, instead of focusing primarily on large-volume orders as was done in the past. According to Avedissian, “Installing the iGen4 has allowed us to meet this change in the industry head on, because it redefines the standards of printing.”
ColorFX is a wholesale printing company that strives to keep our customers satisfied. We stay ahead of the times so that you can continue to provide excellent service to your clients, because we know that your reputation depends on our product.
Keeping Up with the Changing Times
As a wholesale print service provider, maintaining a profitable printing business goes beyond providing high quality product for your clients. Keeping up with the ever-changing technological world and adjusting for the future is essential, for print service providers to remain successful in the print industry.
There will always be radical changes to the print industry as current technologies will be applied in different ways by businesses and their customers. Recent technologies, such as digital printing and inkjet technology, have caused significant changes in only a few years. However, many consumers today are turning away from print as an outdated medium. This is because businesses are facing more challenges today than in the past.
In today’s constantly changing economy, print service providers need to shift away from the “one size fits all” marketing strategy, as it is quickly becoming a thing of the past. When businesses today have many more options for marketing and advertising, than print, print service providers must adjust to the new challenges facing businesses today.
Here at Color FX, we strive to stay up to date on the newest print technologies so that our clients can continue to keep their customers happy.
Green Printing: More than a Matter of Paper
For printers, staying environmentally friendly is no longer just a matter of sourcing paper responsibly or investing in a low-power press. Recently, many green consumables that pertain to printing have been released. This includes eco versions of inks, plates, wash-up systems, and several other pressroom products.
According to Sean Lane, the product manager of offset solutions at Fujifilm, “Green consumables don’t come at an increased cost.” He contends that switching to a greener version of ink or fount solution won’t actually cost the printer any more than the standard, non-eco friendly versions. Lane goes on to say, “There is nothing to say that if you go green you will have maybe a narrower tolerance or worse performance…The analogy is cars – you can have a greener model that is actually better than the last model too.” Printers don’t have to sacrifice quality or performance when choosing to be more environmentally aware.
The environmental movement is steadily gaining momentum. With many switching to “paperless billing” and the like, it seems only economical to offer an environmentally friendly print option as well. Here at ColorFX, we care about environmental safety. We use low VOC aqueous and UV coating, chemical free CTP plates, and all of our presses are equipped with pre-impregnated cleaning cloth rolls washing systems. We work closely with our vendors so that the latest and safest eco-friendly printing methods are being achieved at all times! If you’re searching for a commercial printing company that stays environmentally aware, choose ColorFX to keep your customers happy!