There’s only so much in your company’s advertising budget, and you’re trying to decide whether or not to print brochures. Here’s some information that may convince you brochures are a good investment, especially if you use a wholesale print company.
Whereas a business card is like a handshake, a brochure is more like a chat over coffee in which your potential customer learns key information that could very well draw them in for a sale.
In our world of quick electronic exchange of massive amounts of data, you may wonder if brochures are a comparative relic. They’re not an outdated form of advertisement; far from it. Human perception is still human perception, and there are elements about a brochure that can’t be achieved with a blip on a computer screen. People still lend credibility to a company that has made the investment of preparing an eye-pleasing, informative brochure.
One of the most important elements of a brochure is the expertise with which information is conveyed. Some important things to strive for:
Connect with your target audience
Grab their interest
Compel readers to act quickly
An effective brochure communicates succinctly. Don’t be too wordy. Share enough information that potential customers are confident in your expertise. Don’t put everything in the brochure; leave them wanting to know more.
The appearance and feel of the brochure are almost as important as what’s inside. You’ll get more for your money with discount printing or wholesale printing.
Also of great importance is to focus the contents of a brochure on one particular target audience as opposed to having a brochure with a scattered message that serves multiple purposes.
A brochure is an excellent advertising investment. The secret is to know your target audience and follow sound principles of preparing an effective brochure.