Tag: offset printing
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Every customer is different and each has needs the can be uncovered, understood and acted on. Everyone in our organization knows that this attitude is what sets us apart from the competition and what makes fulfilling your printing jobs such a worthwhile experience. We know that there are so many wholesale printers out there and we do appreciate your support giving us the opportunity to serve your needs.
Offer Newsletter Printing As A New Service
Brochure printing can lead to large quantities of print work, especially when you are servicing a large company. You may have had to turn away work, in the past, because you didn’t have the facilities to do the job. This should never be a concern for a printing company, because there are so many online printing services capable of handling these large orders.
You can take the orders for the brochure printing and never have to worry about physically printing the brochures. In fact, you can even offer sales and discounts for brochure printing, from time to time, because you order them and the customer has no idea for what price you are getting them. When companies order brochure printing, they usually order large amounts. They do this because they hand out brochures to customers and potential customers. They might even stock them at different places so they can advertise to people who frequent those places. Don’t let a small facility and a lack of printing supplies prevent you from taking on these profitable orders.
Two Good Reasons to Use Print Marketing
Newspaper ad sales are down – down enough that newspapers all around the country are either shuttering their doors or scrambling to find ways to compete in a world where news is increasingly consumed off the page and on the screen. Meanwhile, sales of online ads are way up. Giants such as Google, Google’s YouTube, and Facebook are swiftly siphoning off advertising dollars that would normally go to network TV, magazines, and major papers.
In such an environment, it seems as if print marketing’s days are numbered. Why should businesses print catalogs, for example, when online catalogs are infinitely more scalable and cheaper to produce?
However, in some ways it is precisely because of the Internet revolution that print is in a better position to succeed than ever before. What do we mean by this statement? Consider the facts that online competition has made print more affordable than ever before and that, in today’s cerebral, digital era, print remains tangible and touchable.
Digital or Offset Printing
For years, it was assumed that digital printing was simply a lower quality process than offset printing. Customers were often disappointed when they learned their small color print jobs called for digital printing because they wanted the better quality of offset. However, in today’s digital printing world, this method is becoming more widely used around the country.
Offset printing involves burning plates and a much more involved set up process, which pushes the upfront set up expense, which is often the best choice for high volume printing runs. Offset printing has a better quality finished work, which is a definite advantage. Digital printing is a less expensive alternative because it does not require the elaborate initial steps to set up, making it a great choice for low volume printing.
Although offset lithography still has a slightly better quality, digital printing technology has improved a great deal in recent years and the novice will at times find it difficult to distinguish between a digital and offset printed product. For short run color brochures or trial run postcard marketing test runs digital printing is defiantly the way to go.
Offset Printing vs. Digital Printing
In our modern business world, there are numerous options when it comes to printing. With new advancements in printing technologies, it can be difficult to understand what printing style is right for you and your business. Learn more about some of the advantages and disadvantages surrounding both digital printing and traditional offset printing.
Debunking the Myths of Digital Printing #2
Case Study No. 2: Limits in Paper Availability
The Legend: The available papers are just too limited.
From the Beginning:
Its a misconception that only a few basic stocks are available for digital printing. With offset printing, you have a much broader choice.
This is not really the case. In fact the origins of this myth can trace their routes back to photocopying technology, which in its earliest days was famously limited in the range of stocks it could accommodate. As late as 1999, most of the available papers for digital printing were uncoated white stocks in a narrow range of weights. Continue Reading…