Tag: featured
ColorFX, Inc. Featured in American Printer
Changing With the Times
Ross Avedissian, CEO of ColorFX Inc. (Sun Valley, CA), founded the family-operated company 16 years ago to cater strictly to the wholesale trade printing market. “We have a strong commitment to providing excellent customer service, and treat all of our customers like they are a priority.” Color FX focuses on providing quick turnarounds and competitive prices for commercial printers. The 25,000-sq.-ft. facility recently added a Xerox iGen4 digital press to complement its Komori LS 40 offset press.
“Due to changes within the industry, we no longer focus primarily on large-volume orders, but rather accommodate our client’s needs by fulfilling both large and small orders,” says Avedissian. “[Installing the iGen4] has allowed us to meet this change in the industry head on, because it redefines the standards of printing,” he says. “Color consistency and predictability is critical to my customers, and it allows us to stand out because repeat jobs will always look the same.”
The company offers a range of print services from general commercial work to custom printing, including the design of custom dielines and folding cartons.
“What surprises our trade partners about our business is that we truly care about quality,” says Avedissian. “This is the culture of excellence that causes each member of our staff to be proud of identifying themselves as a printer.”
The company’s sales support team is led by a general manager who has been with the company for more than 15 years. “We have worked extremely hard over the years to develop a great relationship with our clients,” says Avedissian, “and we continue to expand our client base.”