Tag: door hangers

Why it Pays to Differentiate

What it means to be a printer is fundamentally changing. Take a look around and you’ll notice the marketplace has become incredibly crowded.

There’s competition from the sheer volume of media channels – mobile, social media, digital, radio, print, just to name a few – each of which is vying for your customers marketing dollars. Then there’s the endless number of marketing messages fighting for their attention.

And, of course, there’s also competition from other print providers – both local and online.

Falling into the commodity trap

What makes you different from, say, Joe’s Print Shop down the street? If you’re thinking excellent service, outstanding quality, and the best prices – then you’ve fallen into a commodity trap.

Everyone is touting those exact same things. As a result, you’ve lost your differentiated positioning. Now your customers view you the same as they view all other printers, forcing them to make decisions based on price. And a sprint to the bottom is not a race you want any part of.

Unsure how to differentiate yourself? Skeptical that it’s even possible? Keep reading.

The PSP-to-MSP Journey: Why it Pays to Differentiate

A Look at the Simple Door Hanger

Perhaps it’s at election time when people become most aware of door hangers, as these effective promotional tools are left on door handles across the country as campaign volunteers canvass neighborhoods. Their messages can range from candidate advocacy, to simple get-out-the-vote reminders. But door hangers are also familiar to anyone who travels and stays at hotels, or on board ships during cruises, and has hung out the sign to “do not disturb,” or alternatively, to have their rooms tended to by cleaning crews. Hotels, perhaps taking a cue from campaigners, are realizing that there is “real estate” on these door hangers they can use for other advertising purposes, and so frequently, customers will find ads for nearby restaurants and attractions for whatever facility they’re staying at.  We’re experts at printing door hangers — one of the most effectively “targeted” types of advertising there is! And currently, all door hanger printing is 10% off, with coupon code 10ALL2012. Contact us today at (877) 763-7671 — our doors are always open!

Branding with Door Hangers

Door hangers are a great way to build your brand and leave a memorable impression on your consumers and potential customers. Don’t underestimate the power of your printed materials. If you are looking for something unique that you can provide your customers with, door hangers can be the perfect branding material to help advance your marketing efforts. Continue Reading…