Tag: color printing

Digital Printing vs. Offset Printing

Digital Printing vs. Offset Printing

The two most commonly used commercial printing techniques, today, are digital printing and offset printing. While there are some similarities between these two technologies, there are also pros and cons for each, which should be weighed before deciding which to go with for your custom printing needs.

Offset Printing

Offset printing is commonly known as the traditional printing process. With the use of actual ink, the quality is almost always far superior to that of digital printing. If you’re printing a large quantity of pages, offset printing is also your best choice, from an economic standpoint. The one big thing you’ll need to consider, when using the offset printing process, is time. Offset printing can take days longer than digital, meaning you’ll need to allow time for the process to be completed.

Digital Printing

Digital printing is a printing technique that is usually done by using toner and oil (much like a laser printer or color copier), as opposed to ink, which is used during the offset printing process. This style of printing is outstanding, when you need an incredibly quick turn-around time, thanks to the reduced amount of equipment and maintenance needed. If you are having a small quantity of items printed, then digital printing is often the more affordable option. However, while the efficiency of digital printing is great, the quality tends to be lower, when compared to offset printing.

Here at Color FX, we offer both offset and digital printing, to make sure that whichever printing process you decide to use, we’ll be able to help you out with our outstanding color printing services.

 

Two Good Reasons to Use Print Marketing

Newspaper ad sales are down – down enough that newspapers all around the country are either shuttering their doors or scrambling to find ways to compete in a world where news is increasingly consumed off the page and on the screen. Meanwhile, sales of online ads are way up. Giants such as Google, Google’s YouTube, and Facebook are swiftly siphoning off advertising dollars that would normally go to network TV, magazines, and major papers.

In such an environment, it seems as if print marketing’s days are numbered. Why should businesses print catalogs, for example, when online catalogs are infinitely more scalable and cheaper to produce?

However, in some ways it is precisely because of the Internet revolution that print is in a better position to succeed than ever before. What do we mean by this statement? Consider the facts that online competition has made print more affordable than ever before and that, in today’s cerebral, digital era, print remains tangible and touchable.

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