Tag: advertising

4 Simple Steps to Effective Postcard Marketing

The postcard is an amazing direct mailing technique and can be extremely effective in capturing your target audience.  Unlike mailing delivered in an envelope, the postcard has the advantage to instantly grab the attention of its viewers since its advertisement message is immediately visible.  Despite this clear advantage many advertisers market the postcard incorrectly and don’t effectively know how to use this marketing piece to its full potential.   The most common mistake advertisers make it cluttering the postcard and actually making their viewer turned off and numb to the advertisement.  Let’s take a dive into the anatomy of the postcard and learn how we can make successfully win your audience over. Continue Reading…

Custom Calendar Printing

custom calendars

The year 2016 is fast approaching and almost every agency is either sending or receiving calendars in bulk. At ColorFX, Inc. we are here to produce even the most unique calendar printing designs for your clients, with unique size and quantity options to match. Our website is set up like no other wholesale trader printer out there, calculating your price based on your client’s very specific print needs. If you have exhausted our options for standard online products, which are many…we will take your custom calendar printing order offline to ensure your production is 100% how your client intends.

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Understand the Role of Table Tent Advertising

table tentsA table tent is a triangular, tri-fold, marketing or advertising piece that is usually seen in restaurants, bar tops, and random office counter tops.  They are effective by nature of its bulky shape and our human tendency to pick them up with our hands.  People have grown accustomed to looking at table tents largely in part because of our dining experiences.  How many times have you sat down in a restaurant and while deciding what to eat pick up the table tent that is advertising a special.  Now more importantly, how many times have you actually ordered that special being advertised on the table tent?  I’m going to guess probably a handful of times. You see the table tent has warmed its way into our hearts because we see it as a supporting advertisement that helps us makes decisions when the situation calls for it.  We make a closer connection with the advertisement because we pick it up with our hands and expect it to show us something interesting and when it delivers it really delivers! Continue Reading…