There’s no doubt that brochures are an incredibly important and highly effective piece of any company’s marketing plan. They have the potential to provide new customers with a lot of great information. Of course, the key to making sure the information that is presented is truly effective, is to make sure that you have a well-designed brochure that’s easy to for them to read and understand.
The first step in the designing of brochures is to pick the appropriate size. The size will depend entirely on how you plan to use it. Brochures that are going to be displayed on a rack in your business will most likely have different dimensions, than those that you would be mailing out in a legal-sized envelope. If your brochures will be a part of a pre-assembled presentation folder, you will want to keep in mind the size of the other documents in that folder, to make sure everything looks visually appealing. If your plan is to hand out brochures at an event or business function, then you will have much more flexibility, when it comes to the size, and can essentially use any size you want.
At Color FX, we offer many different brochure sizes to help ensure that no matter what you’re using them for, they will be incredibly effective.