ColorFX News
The 11 Parts of a Business Card
Business cards are an essential tool for sharing contact information and brand building. Most business cards usually have standard information like the name of a person and the company name. Every business card is different and every company’s needs are different. Here are 11 essential and useful elements that a business card can have. Continue Reading…
Offset Printing vs. Digital Printing
In our modern business world, there are numerous options when it comes to printing. With new advancements in printing technologies, it can be difficult to understand what printing style is right for you and your business. Learn more about some of the advantages and disadvantages surrounding both digital printing and traditional offset printing.
43RD ANNUAL PRINT DESIGN SURVEY
PRINT AND TRUST
SEVERAL OVERARCHING THEMES JOSTLED FOR THE LEAD HEADLINE IN OUR ANNUAL PRINT DESIGN AND PRODUCTION SURVEY. AMONG THEM: 
The continued predominance of print and collateral as the way designers earn a living. The growing interest in recycled papers and environmentally-friendly practices writ large.
The continued rise of digital printing and digital workflow. And the demand for greater education about efficient and effective print, prepress and paper options.
But in the end, we could not ignore the interwoven concepts of credibility and trust, which seem to light the path toward print’s role and future in graphic communications.
THIS LINKAGE OF PRINT WITH CREDIBILITY AND TRUST ARISES FROM A COUPLE OF POINTS EXPRESSED BY RESPONDENTS
POINT ONE. Print continues to display the classic strengths that have made it a powerful communicator over the ages: permanence, tangibility, sensuality, physicality, convenience, portability. These qualities and characteristics are more important than ever in the ephemeral world of digital communications, say many readers, because they offer an impact, a physical experience and a human connection that is disappearing from our daily lives.
Debunking the Myths of Digital Printing #2
Case Study No. 2: Limits in Paper Availability
The Legend: The available papers are just too limited.
From the Beginning:
Its a misconception that only a few basic stocks are available for digital printing. With offset printing, you have a much broader choice.
This is not really the case. In fact the origins of this myth can trace their routes back to photocopying technology, which in its earliest days was famously limited in the range of stocks it could accommodate. As late as 1999, most of the available papers for digital printing were uncoated white stocks in a narrow range of weights. Continue Reading…