Tag: print
Preparing Print Material for Your Presentation
When your company has a chance to make a presentation you are in a great position to build your brand, generate leads and convert new customers. A great way to make a memorable impression is to provide your attendees with material that helps develop your brand and strengthen your message. It is important to take time to figure out what printed material would serve as a useful informational tool, be something your attendees would enjoy receiving and maybe be something they could use in the future.
As you begin your planning start by considering what will happen in the course of the presentation. Your attendees will arrive and quietly visit with others. Following that the presentation will begin and will most likely include an introduction, a thorough message, a strong closing and a time to address frequently asked questions. Finally, as the attendees are exiting they will inevitably visit with others and discuss the overall impression of the presentation. With the right print materials, the impression you leave your viewers with can be exciting, unforgettable and a great talking point.
Debunking the Myths of Digital Printing #1
ColorFx is excited to introduce a 4 part series debunking the urban legends of Digital Color Printing. Whether you are a graphic designer, creative director, account planner, production manager or printer, uncovering these urban legends will be an exciting and enlightening journey. We would like to welcome you to the world of enlightened print decision making!
Case Study No. 1: Image Quality
The Legend: Digital color printing doesn’t meet professional image quality standards. In particular, it doesn’t measure up to offset lithography.
Some Vocabulary: Offset Printing, Digital Color Printers
Offset Printing: A commonly used printing technique where the inked image is transferred (or “offset”) from a plate to a rubber blanket, then to the printing surface.
Digital Printing: The reproduction of digital images on a physical surface. It is generally used for short print runs, and for the customization of print media. Every print can be different, because printing plates are not required, as in traditional methods.
From the Beginning:
This idea dates back to the first digital printers and copiers, which fell short of offset litho quality. Many current color copiers and printers don’t achieve offset quality, but they do provide effective solutions for the less demanding applications they are designed to perform.
Digital color printers are in a completely different class. The industrial version of office digital printers, they’re designed for short runs and variable printing data printing, which makes them a perfect complement to offset presses. In fact, a number of models have emerged with image quality that rivals offset.
When making a comparison, the print quality of a digital press to offsets is as digital photos is to analog shots. Both have different characteristics that affect output, but the quality achieves professional standards in nearly every application.