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What is (4 over 1) or (4 over 4)?

  • 4/1- Four over one = Full color on the front & 1 color on the back.

 

  • 4/4- Four over Four = Full color on both the front & back.

 

  • 4/0- Four over zero = Full color on the front, but no color on the back.

 

What is Pantone Matching Systems (PMS)?

What is Pantone Matching Systems (PMS)?

Pantone (PMS) is the color chart used by printers. Pantone colors are mixed ink colors, identified by a number. This number when used with their “Formula Guide” specifies a mix of certain component ink colors that the printer mixes to put on the press, like mixing paint.  PMS match books are books of color where each PMS color has its own name or number that helps you make sure that your colors are the same each time you print, even if your monitor displays a different color or if you change printing services.

Pantone has several swatch guides. The most commonly used are:

  1.     Coated – Glossy Paper, Satin Paper, Dull Paper.
  2.     Uncoated – Flat Paper, Vellum, Smooth Paper.
  3.     Metallic – Foil Material mounted to Flat Paper.

 

What other types of inks are there?

  •     Metallic – Ink containing powdered metal or pigments that simulate metal. This effect is best  achieved on coated paper.
  •     Fluorescent – Produce vibrant and bright colors, however they do not retain their colorfastness as long and may not be suited for big quantity jobs.
  •     Soy Based – It is made from soybeans and it is environmentally friendly. It is slower to dry than many inks and it is expensive.

 

What is Flat Size?

Flat Size refers to the size of a product after printing and trimming, but before it has been folded or binding.