Tag: visually appealing

A table tent is a triangular, tri-fold, marketing or advertising piece that is usually seen in restaurants, bar tops, and random office counter tops.  They are effective by nature of its bulky shape and our human tendency to pick them up with our hands.  People have grown accustomed to looking at table tents largely in part because of our dining experiences.  How many times have you sat down in a restaurant and while deciding what to eat pick up the table tent that is advertising a special.  Now more importantly, how many times have you actually ordered that special being advertised on the table tent?  I’m going to guess probably a handful of times. You see the table tent has warmed its way into our hearts because we see it as a “supporting advertisement” that helps us makes decisions when the situation calls for it.  We make a closer connection with the advertisement because we pick it up with our hands and expect it to show us something interesting and when it delivers it really delivers! Continue Reading…