Tag: printing
ColorFX Inc. Prepress
ColorFX Inc. Prepress
Prepress adjective – 1: pertaining to all operations other than the preparation of the press that are required in preparing a job for printing
Probably the most important step in getting a print job right is the prepress phase. This is where most mistakes are born or eliminated. When prepress is done right, the possibility of a poorly done or incorrectly prepared job is virtually non-existent. Since a press can only output what is on a set of plates, any errors that slip past a less than vigilant prepress staff invariably winds up as a job that needs to be redone or that is otherwise compromised. At ColorFX, our prepress department is the heart and soul of an online printing solution job done right.
Free Business Cards, Postcards & Flyers
Free Business Cards, Postcards & Flyers
The Disadvantages of Ditching Print Marketing All Together
Offering Newsletter Printing As A New Service
While some people are opting to forgo many types of print marketing and go for a strictly digital approach, this can easily backfire. Although online and digital forms of marketing definitely come with many great advantages, such as lower price point, switching solely to this style comes with many limitations that should be considered heavily before allowing your customers to get rid of their company’s print marketing all together.
Perhaps the biggest problem with only marketing to clients online is that businesses instantly cut back on the credibility factor. Even in today’s digital world, customers still find comfort in being handed flyers, brochures, or business cards, as it instantly makes the company feel “real.” Along the same lines, many online marketing techniques tend to create a spam-like feel, especially when they are not executed correctly. Bombarding potential clients with poorly designed emails to can be a major turn-off. To ensure that your customers’ businesses get the best marketing experience possible, it’s important to not let them entirely ditch the printing.
Perhaps the biggest problem with only marketing to clients online is that you instantly cut back on the credibility factor. Even in today’s digital world, customers still find comfort in being handed flyers, brochures or business cards, as it instantly makes the company feel “real.” Along the same lines, many online marketing techniques tend to create a spam-like feel, especially when they are not executed correctly. Bombarding potential clients with poorly designed emails can be a major turn-off. To ensure that your customers get the best marketing experience possible, it’s important to not entirely ditch printing.
How Homework Can Save Your Cold Call
Most printing companies resort to cold calls to obtain prospective clients. While this is a tried and true method that always yields results, there is one mistake that every print rep makes when prospecting: not doing the proper research.
When a print representative dials the number of a print buyer/originator without doing their homework, several errors can occur. Knowing absolutely nothing about the potential customer’s company is a serious faux pas that can really turn off a prospect. Simply doing a few minutes of research on the Internet is all it takes to increase your chances of impressing the client and winning their business. Websites like LinkedIn and Google make researching prospects easier than ever, and most companies have their own website. There is absolutely no excuse to go into a cold call without any knowledge of the prospective client’s company.
Here at ColorFX, we know how important it is to gain and keep new customers. That’s why we provide only the highest quality product at affordable prices so that you can keep your clients happy while gaining a profit!