Debunking the Myths of Digital Printing #1
ColorFx is excited to introduce a 4 part series debunking the urban legends of Digital Color Printing. Whether you are a graphic designer, creative director, account planner, production manager or printer, uncovering these urban legends will be an exciting and enlightening journey. We would like to welcome you to the world of enlightened print decision making!
Case Study No. 1: Image Quality
The Legend: Digital color printing doesn’t meet professional image quality standards. In particular, it doesn’t measure up to offset lithography.
Some Vocabulary: Offset Printing, Digital Color Printers
Offset Printing: A commonly used printing technique where the inked image is transferred (or “offset”) from a plate to a rubber blanket, then to the printing surface.
Digital Printing: The reproduction of digital images on a physical surface. It is generally used for short print runs, and for the customization of print media. Every print can be different, because printing plates are not required, as in traditional methods.
From the Beginning:
This idea dates back to the first digital printers and copiers, which fell short of offset litho quality. Many current color copiers and printers don’t achieve offset quality, but they do provide effective solutions for the less demanding applications they are designed to perform.
Digital color printers are in a completely different class. The industrial version of office digital printers, they’re designed for short runs and variable printing data printing, which makes them a perfect complement to offset presses. In fact, a number of models have emerged with image quality that rivals offset.
When making a comparison, the print quality of a digital press to offsets is as digital photos is to analog shots. Both have different characteristics that affect output, but the quality achieves professional standards in nearly every application.
ColorFX adds the world class Xerox iGen4
ColorFx is proud to announce the addition of the Xerox iGen4 to its cutting edge printing press lineup.
Xerox has been a trusted name in the printing industry for many years and you would expect no less in terms of quality and efficiency from the Xerox iGen digital press product family. The iGen4 is a super high quality digital press and with its extremely robust print engine can print about 4 million pages per month. It offers superior turnaround times on each job and the great thing about this machine is that it is in line with ColorFx’s commitment to green printing by using non toxic dry ink and 97% recyclable or re-manufactured internal components. Continue Reading…