Tag: corporate brochure printing
Are Your Corporate Brochures Hitting the Mark?
How do you feel when you hand out your company’s brochure? Are you proud of its design and professionalism, or are you slightly ashamed and apologetic? Do you know why you are unhappy? If you are not thrilled to hand out your brochure, you probably need a new one. Before you charge into this project, here are some tips that can help. With a little planning and thought, your brochure can meet all your needs to successfully project your corporate identity and communicate a positive image.
To begin, it is important to realize that a brochure is as important as a business card. Your business card introduces the recipient to you, the individual. The company brochure, on the other hand, introduces the recipient to your entire company. Think of it as an executive summary of your offerings and operations. The brochure is used as a sales and marketing tool that allows you to brag and show your credentials favorably. You’ll be making a lasting impression, so you want to be sure it’s a good one.