ColorFX Inc.
Autumn Sale-15% off at Colorfxweb.com
Save 15% on a single purchase between $500-$1000 & $4000-$9000. Any product & any category.
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Exclusively from 09-22-16 to 10-13-16
Why Advertise With Brochures
There’s only so much in your company’s advertising budget, and you’re trying to decide whether or not to print brochures. Here’s some information that may convince you brochures are a good investment, especially if you use a wholesale print company.
Whereas a business card is like a handshake, a brochure is more like a chat over coffee in which your potential customer learns key information that could very well draw them in for a sale.
In our world of quick electronic exchange of massive amounts of data, you may wonder if brochures are a comparative relic. They’re not an outdated form of advertisement; far from it. Human perception is still human perception, and there are elements about a brochure that can’t be achieved with a blip on a computer screen. People still lend credibility to a company that has made the investment of preparing an eye-pleasing, informative brochure.
One of the most important elements of a brochure is the expertise with which information is conveyed. Some important things to strive for:
Connect with your target audience
Grab their interest
Compel readers to act quickly
An effective brochure communicates succinctly. Don’t be too wordy. Share enough information that potential customers are confident in your expertise. Don’t put everything in the brochure; leave them wanting to know more.
The appearance and feel of the brochure are almost as important as what’s inside. You’ll get more for your money with discount printing or wholesale printing.
Also of great importance is to focus the contents of a brochure on one particular target audience as opposed to having a brochure with a scattered message that serves multiple purposes.
A brochure is an excellent advertising investment. The secret is to know your target audience and follow sound principles of preparing an effective brochure.
Offer Newsletter Printing As A New Service
Brochure printing can lead to large quantities of print work, especially when you are servicing a large company. You may have had to turn away work, in the past, because you didn’t have the facilities to do the job. This should never be a concern for a printing company, because there are so many online printing services capable of handling these large orders.
You can take the orders for the brochure printing and never have to worry about physically printing the brochures. In fact, you can even offer sales and discounts for brochure printing, from time to time, because you order them and the customer has no idea for what price you are getting them. When companies order brochure printing, they usually order large amounts. They do this because they hand out brochures to customers and potential customers. They might even stock them at different places so they can advertise to people who frequent those places. Don’t let a small facility and a lack of printing supplies prevent you from taking on these profitable orders.
Save 12% on Postcards and EDDM for orders over $100 at Colorfxweb.com
Marked by their simple effectiveness and affordability, postcards have carved their own niche in the world of marketing with a number of valuable applications. First, they allow you to hone your target demographics to a specific, usable cross-section of what is first a looming amount of data. Next, Postcard Printing establishes an instant connection with prospective clients and customers because postcards aren’t hidden or encumbered by envelopes like their direct mail counterparts. These benefits, however, will only befall the marketing entity that knows how to effectively market their products and services on a postcard. Without a definitive direction, specificity, and a powerful image, it is very difficult even for postcards to avoid the waste bin.
Before diving into the tonal elements of the picture itself, you must first establish a definitive direction. This is based on the reaction that you want your postcard to have on the consumer and as such should act as a guide for the rest of the decisions involved in production of every aspect of your marketing message. Whatever your exact approach is, the general goal is that the consumer is intimately acquainted with your brand or brands, and will contact you or physically come to your store.
