Catalog Printing

Colorfx Custom Print Solution

For good reason buyers of trade printing became excited about dramatic and sweeping decreases in prices as a result of ganging print jobs together. Prices came way down while reseller profits increased in many cases. Unfortunately in the process the end user became neglected regarding unusual sizes or quantity requirements that didn’t align with established gang-run choices. If the end user needs 3,000 they obviously can’t buy 2,500 and 5,000 leaves them with 2,000 unwanted and unneeded. Not a particularly efficient solution for ecological reasons either. If the size the end user wants doesn’t match the choices available they often hear “it’s really going to cost you if you don’t choose from the available options”. Like most other printers we too got caught up in that rat-race and we quickly saw the customers real needs being ignored. If the customer wants 6,250 printed of a non- standard size to make their piece unusual, interesting or more effective, they shouldn’t be price penalized. At Color FX they won’t be. It wasn’t easy but our new system allows instant quotations on any quantity, size or shape imaginable and will lead the way to true satisfaction for end users. With no limitations or restrictions on size or quantity, no waste and unleashing the full potential for creativity, Color FX once again proves the customer comes first.
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4 Simple Steps to Effective Postcard Marketing

The postcard is an amazing direct mailing technique and can be extremely effective in capturing your target audience.  Unlike mailing delivered in an envelope, the postcard has the advantage to instantly grab the attention of its viewers since its advertisement message is immediately visible.  Despite this clear advantage many advertisers market the postcard incorrectly and don’t effectively know how to use this marketing piece to its full potential.   The most common mistake advertisers make it cluttering the postcard and actually making their viewer turned off and numb to the advertisement.  Let’s take a dive into the anatomy of the postcard and learn how we can make successfully win your audience over. Continue Reading…

ColorFX Postcard Printing

Postcard Printing

A Postcard is a rectangular piece of card stock intended for writing, advertising and mailing without using an envelope and at an affordable rate with maximum advertising impact to your audience.

Postcard Printing is one of the most cost effective ways to distribute your message to others. It is highly used in direct mail marketing. Postcards need to have a good design to be effective. Also, Printed Postcards should be of high quality. Postcard printing at ColorFXweb.com is done based on a standard of excellence.

ColorFXweb.com postcard printing services are done using high-quality and durable card stock that will suit any of your postcard marketing needs. By choosing online postcard printing, you’re ensuring that your postcards are printed and delivered exactly the way you want them.

A wide choice of postcard sizes is also available to help you order perfect custom postcard printing. Our offset postcard printing would save you a lot and our high-quality on demand digital printing will meet your on demand small quantity needs.

Postcards are ideal because you can put an eye-catching image or logo on one side of the Postcard, while keeping your business information on the other side.

The 5 Essentials of Postcard Marketing

Postcard marketing is just about the most cost effective form of direct advertising, for both on line and bricks and mortar businesses. However, it can easily turn into a failed project if the following essentials are ignored.

1- Understand your target market’s profile.

 Without understanding your target market you may end up wasting a lot of money, purchasing a mailing list that will simply not deliver any results. Depending on your target market, you should also consider the possibility of not buying a list but instead have the post office deliver to every address in particular zip codes, saving a lot of money in purchasing a list, addressing and sorting fees.

Continue Reading…