Archive for Month: February 2010
43RD ANNUAL PRINT DESIGN SURVEY
PRINT AND TRUST
SEVERAL OVERARCHING THEMES JOSTLED FOR THE LEAD HEADLINE IN OUR ANNUAL PRINT DESIGN AND PRODUCTION SURVEY. AMONG THEM: 
The continued predominance of print and collateral as the way designers earn a living. The growing interest in recycled papers and environmentally-friendly practices writ large.
The continued rise of digital printing and digital workflow. And the demand for greater education about efficient and effective print, prepress and paper options.
But in the end, we could not ignore the interwoven concepts of credibility and trust, which seem to light the path toward print’s role and future in graphic communications.
THIS LINKAGE OF PRINT WITH CREDIBILITY AND TRUST ARISES FROM A COUPLE OF POINTS EXPRESSED BY RESPONDENTS
POINT ONE. Print continues to display the classic strengths that have made it a powerful communicator over the ages: permanence, tangibility, sensuality, physicality, convenience, portability. These qualities and characteristics are more important than ever in the ephemeral world of digital communications, say many readers, because they offer an impact, a physical experience and a human connection that is disappearing from our daily lives.