Archive for Month: November 2012
How Homework Can Save Your Cold Call
Most printing companies resort to cold calls to obtain prospective clients. While this is a tried and true method that always yields results, there is one mistake that every print rep makes when prospecting: not doing the proper research.
When a print representative dials the number of a print buyer/originator without doing their homework, several errors can occur. Knowing absolutely nothing about the potential customer’s company is a serious faux pas that can really turn off a prospect. Simply doing a few minutes of research on the Internet is all it takes to increase your chances of impressing the client and winning their business. Websites like LinkedIn and Google make researching prospects easier than ever, and most companies have their own website. There is absolutely no excuse to go into a cold call without any knowledge of the prospective client’s company.
Here at ColorFX, we know how important it is to gain and keep new customers. That’s why we provide only the highest quality product at affordable prices so that you can keep your clients happy while gaining a profit!
Digital Media VS Print Media: Which is Worse for the Environment?
With public concern for the environment growing, paper and printing have been getting a bad reputation. Consumers are constantly confronted with “paperless billing” and other similar calls to action – seemingly well-intentioned campaigns that present the public with a false dilemma. The false dilemma is: “By using paper to receive your bills, you are degrading the environment and killing trees.” It’s implied that print media is environmentally destructive and that digital media is environmentally preferable, but it is actually possible that digital media is more destructive to the environment than paper-making and printing.
Digital media technology uses significant amounts of energy from coal-fired power plants, which make a serious contribution to global warming. Add to that the fact that mountaintop-removal coal mining is also a major cause of deforestation, biodiversity loss, and the pollution of more than a thousand miles of headwater streams in the US. The electricity flowing through your digital media devices and their servers is most likely linked to mountaintop-removal coal from the Appalachian Mountains. More than half of the electricity generated in the United States comes from coal, and the Southern Appalachian forest region is responsible for 23% of all coal production in the US.
It’s a little ironic that print media is often targeted for killing trees while digital media is typically touted as the “environmentally friendly” alternative. Here at ColorFX, we recognize the importance of keeping the public aware. As a highly reputable wholesale printing company, we work hard to meet your printing needs!
Advertising Your Print Business
Here at ColorFX, we know just how crucial marketing your print business is. Successful marketing makes all the difference when it comes to obtaining new clients; however, in these tough economic times, it can be difficult to gain new prospects.
One highly effective method is to target the local businesses in your immediate area. Companies within your immediate vicinity – especially small businesses, graphic designers, real estate businesses, and advertising agencies – are likely to use your services frequently. Win these businesses over by showcasing your printing skills. Print direct mailers to send out to these businesses, addressing them to a specific person within the business if possible. On the mailers, advertise your company’s services and strengths and list your website, phone number, and address. You could also include a discount or promotional price for these businesses as an extra incentive for them to use your company.
When you choose ColorFX for your wholesale printing needs, we guarantee you’ll receive only the highest quality product to distribute to your potential clients. We offer an impressive number of print services at affordable prices, so you’ll always keep your customers happy when you work with ColorFX!
Our Latest “Deal of the Week!” Brochures!
As blog readers know, ColorFX has been proud to announce a recurring “Deal of the Week,” on its website. On our front page you’ll now find a link to the “Deal of the Week,” which will appear every Monday morning. It may feature showcase gifts, products and savings.
Make sure you always check, since the deal will always be changing! This week’s deal features up to a whopping 62% off on all brochure printing, depending on the order. Perfect as we head into the busier fall and holiday seasons, with its uptick in buying and meetings.
The 62% off comes as part of an existing additional 10% off on already-discounted prices ranging from 25 – 52% off. Find your brochure details at our weekly “deal” link and be sure to check regularly so you don’t miss out. In any given week, the printing service you need could be more affordable than ever!