{"id":98,"date":"2015-11-04T11:00:01","date_gmt":"2015-11-04T11:00:01","guid":{"rendered":"https:\/\/www.colorfxweb.com\/blog\/?p=98"},"modified":"2016-06-02T19:08:24","modified_gmt":"2016-06-02T19:08:24","slug":"4-simple-steps-to-effective-postcard-marketing","status":"publish","type":"post","link":"https:\/\/www.colorfxweb.com\/blog\/4-simple-steps-to-effective-postcard-marketing\/","title":{"rendered":"4 Simple Steps to Effective Postcard Marketing"},"content":{"rendered":"

The postcard is an amazing direct mailing technique and can be extremely effective in capturing your target audience.\u00a0 Unlike mailing delivered in an envelope, the postcard has the advantage to instantly grab the attention of its viewers since its advertisement message is immediately visible.\u00a0 Despite this clear advantage many advertisers market the postcard incorrectly and don\u2019t effectively know how to use this marketing piece to its full potential.\u00a0\u00a0 The most common mistake advertisers make it cluttering the postcard and actually making their viewer turned off and numb to the advertisement.\u00a0 Let\u2019s take a dive into the anatomy of the postcard and learn how we can make successfully win your audience over.<\/span><\/p>\n

Step 1 \u2013 Determine Your Purpose<\/span><\/strong><\/span><\/p>\n

The very first step is that you must establish what the purpose of your postcard is and design the card according to what you want its viewer to do.\u00a0 Here is some common purpose for a postcard:<\/span><\/p>\n

\n
Call \u2013 You want your customers to call for lead generation.<\/span><\/li>\n
Website \u2013 You want them to visit your website to receive more information or purchase something<\/span><\/li>\n
Physical Visit \u2013 You want them to physically come visit your store front <\/span><\/li>\n
Branding \u2013 You want them to be aware of a certain product or service you have for future reference<\/span><\/li>\n<\/ul>\n
Step 2 \u2013\u00a0Call to Action<\/span><\/strong><\/span><\/p>\n
After you determine the purpose of your post card you must tell your customers how to go about completing the action.\u00a0 We call this a call to action and it can be aggressive or casual. The tone or technique of the call to action is completely determined by your demographic and your product. You have to do some research on your demographics and start some testing to figure out what would work best.\u00a0 Some example of a call to action depending on your purpose is:<\/span><\/p>\n
\n
Call \u2013 After displaying the pertinent information strategically place the phone number as the last step to completely the action.\u00a0 The customers might be given something out for free, like a free evaluation, but must call to receive it.<\/span><\/li>\n
Website \u2013 The postcard might only generate buzz but leaves a lot of curiosity on the table.\u00a0 The only way for the viewer to get more information is to return to a website.<\/span><\/li>\n
Physical Visit \u2013 You can offer a coupon that can only be redeemed by visiting the store.<\/span><\/li>\n
Branding \u2013 You might not what them to do anything but remember the product or service. So you may want to put something humorous or memorable on the postcard. Some people send refrigerator magnets so customers can stick them on their fridges.<\/span><\/li>\n<\/ul>\n
Step 3 \u2013\u00a0The Design<\/span><\/strong><\/span><\/p>\n
Many people fail in the design process for several reasons. The first reason is the text. Often people understand their purpose but try to put too much on their postcard that goes beyond the point of the postcard. Stick to what you need to say. More is not always better and in postcard marketing it especially important to get to your point.\u00a0 Make sure all text is clear, visible and easy to read.\u00a0 Choose colors that do not clash with each other. Finally, when putting images you want to make sure that the image catches the viewer\u2019s attention but you don\u2019t want the image to take away from the message as well.\u00a0 Find that balance and you\u2019ll have yourself an effective postcard.<\/span><\/p>\n
Step 4 \u2013 Testing<\/span><\/strong><\/span><\/p>\n
You may not be successful on your first mailer.\u00a0 You should anticipate to send out several mailers, each distinctly different from the last so that you can properly measure the success of the campaign.\u00a0 Try making variations to your to advertisement text, pictures, and overall tone of the postcard. <\/span><\/p>\n
If your postcard marketing campaign does not show any results whatsoever in the first run it can also be due to the demographic you\u2019re targeting.\u00a0 The point is not to give up too soon but also to have a clear understanding of how the process of postcard marketing works.\u00a0 To get started with your campaign visit ColorFX\u2019s templates section and start designing your postcards.\u00a0 If you need help we are one click away.<\/span><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"
The postcard is an amazing direct mailing technique and can be extremely effective in capturing your target audience.\u00a0 Unlike mailing delivered in an envelope, the postcard has the advantage to instantly grab the attention of its viewers since its advertisement message is immediately visible.\u00a0 Despite this clear advantage many advertisers […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67,8,3,69,22,106,201],"tags":[186,187,176,202,116],"class_list":["post-98","post","type-post","status-publish","format-standard","hentry","category-catalog-printing","category-colorfx-inc","category-colorfx-news","category-file-folder","category-general-printing","category-how-to-use-the-cfx-website","category-postcard-design-marketing","tag-advertisements","tag-advertising","tag-commercial-printing","tag-postcard-marketing","tag-postcards"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/posts\/98","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/comments?post=98"}],"version-history":[{"count":1,"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/posts\/98\/revisions"}],"predecessor-version":[{"id":6247,"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/posts\/98\/revisions\/6247"}],"wp:attachment":[{"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/media?parent=98"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/categories?post=98"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/tags?post=98"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}