{"id":6409,"date":"2016-06-02T18:39:04","date_gmt":"2016-06-02T18:39:04","guid":{"rendered":"https:\/\/www.colorfxweb.com\/blog\/?p=6409"},"modified":"2016-06-15T21:27:29","modified_gmt":"2016-06-15T21:27:29","slug":"why-it-pays-to-differentiate","status":"publish","type":"post","link":"https:\/\/www.colorfxweb.com\/blog\/why-it-pays-to-differentiate\/","title":{"rendered":"Why it Pays to Differentiate"},"content":{"rendered":"

What it means to be a printer<\/a> is fundamentally changing. Take a look around and you\u2019ll notice the marketplace has become incredibly crowded.<\/p>\n

There\u2019s competition from the sheer volume of media channels \u2013 mobile, social media, digital, radio, print, just to name a few \u2013 each of which is vying for your customers marketing dollars. Then there\u2019s the endless number of marketing messages fighting for their attention.<\/p>\n

And, of course, there\u2019s also competition from other print providers \u2013 both local and online.
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\nFalling into the commodity trap<\/strong>
\nWhat makes you different from, say, Joe\u2019s Print Shop down the street? If you\u2019re thinking excellent service, outstanding quality, and the best prices \u2013 then you\u2019ve fallen into a commodity trap.<\/p>\n

Everyone is touting those exact same things. As a result, you\u2019ve lost your differentiated positioning. Now your customers view you the same as they view all other printers, forcing them to make decisions based on price. And a sprint to the bottom is not a race you want any part of.<\/p>\n

Unsure how to differentiate yourself? Skeptical that it\u2019s even possible? Keep reading.<\/p>\n

The PSP-to-MSP Journey: Why it Pays to Differentiate<\/a><\/p><\/blockquote>\n