{"id":201,"date":"2010-01-19T19:40:52","date_gmt":"2010-01-20T03:40:52","guid":{"rendered":"https:\/\/www.colorfxweb.com\/blog\/?p=201"},"modified":"2015-09-23T09:15:48","modified_gmt":"2015-09-23T09:15:48","slug":"designing-a-rack-card","status":"publish","type":"post","link":"https:\/\/www.colorfxweb.com\/blog\/designing-a-rack-card\/","title":{"rendered":"Designing a Rack Card"},"content":{"rendered":"<body><p><\/p>\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'Times New Roman';\"><span style=\"font-size: small;\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-202\" title=\"Rack_Crd\" src=\"http:\/\/www.colorfxweb.com\/blog\/wp-content\/uploads\/2010\/01\/Rack_Crd-300x223.jpg\" alt=\"Rack_Crd\" width=\"102\" height=\"76\" loading=\"lazy\">Rack Cards are a powerful and affordable way to display your message.\u00a0 The idea behind using rack cards is that they are easy for the consumer to quickly read your message and are a manageable size to fit in a purse or briefcase for referencing later.\u00a0 Typically an effective rack card has graphics, a Headline, brief message and the company\u2019s contact information.<!--more--><\/span><\/span><\/p>\n<h3 style=\"margin: 10pt 0pt 0pt;\"><span style=\"color: #4f81bd; font-family: 'Times New Roman';\"><strong><span style=\"font-size: small;\">Graphics<\/span><\/strong><\/span><\/h3>\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'Times New Roman';\"><span style=\"font-size: small;\">When you are choosing the graphics for your rack card you can choose a graphic that covers most of the card, creates a header and footer section or a graphic that stands alone.\u00a0 Be sure that the graphic you choose somehow relates to your company or message, or inspires an emotional reaction from the consumer. Graphics speak almost louder than words in the marketing world.<\/span><\/span><\/p>\n<h3 style=\"margin: 10pt 0pt 0pt;\"><span style=\"color: #4f81bd; font-family: 'Times New Roman';\"><strong><span style=\"font-size: small;\">Headline<\/span><\/strong><\/span><\/h3>\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'Times New Roman';\"><span style=\"font-size: small;\">A good headline requires a lot of thought but becomes a very powerful way to brand your company.\u00a0 Your rack card should have a headline that is a quick read and something memorable. If you create a solid headline then people will always associate your company with your headline and will be able to remember you. <\/span><\/span><span style=\"font-family: 'Times New Roman';\"><span style=\"font-size: small;\">You will be the most successful at g<\/span><\/span><span style=\"font-family: 'Times New Roman';\"><span style=\"font-size: small;\">aining customers and growing your company <\/span><\/span><span style=\"font-family: 'Times New Roman';\"><span style=\"font-size: small;\">if your brand is built on a solid foundation with memorable messaging<\/span><\/span><span style=\"font-family: 'Times New Roman';\"><span style=\"font-size: small;\">.<\/span><\/span><\/p>\n<h3 style=\"margin: 10pt 0pt 0pt;\"><span style=\"color: #4f81bd; font-family: 'Times New Roman';\"><strong><span style=\"font-size: small;\">Message<\/span><\/strong><\/span><\/h3>\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'Times New Roman';\"><span style=\"font-size: small;\">The message in a piece of marketing material is often times the downfall of a company\u2019s marketing success. Think about it\u2026when you are walking out of the grocery store and you are handed someone\u2019s marketing material are you more likely to read a short message or a long wordy one? Most people <\/span><\/span><span style=\"font-family: 'Times New Roman';\"><span style=\"font-size: small;\">wont<\/span><\/span><span style=\"font-family: 'Times New Roman';\"><span style=\"font-size: small;\"> even exert the effort to read long messages. In marketing everything is supposed to be short and sweet. Hit the highlights of your message as concisely as possible\u2026and draw them to your store, website or to pick up the phone to learn more.<\/span><\/span><\/p>\n<h3 style=\"margin: 10pt 0pt 0pt;\"><span style=\"color: #4f81bd; font-family: 'Times New Roman';\"><strong><span style=\"font-size: small;\">Contact Information<\/span><\/strong><\/span><\/h3>\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'Times New Roman';\"><span style=\"font-size: small;\">Nobody who is intrigued by your rack card wants to have to visit the internet to try to find your phone number, website or location. Include all of this on your rack card to make contacting you as simple as possible.<\/span><\/span><\/p>\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'Times New Roman';\"><span style=\"font-size: small;\">Rack cards make great marketing materials and are usually printed on a glossy, thicker paper. If you are trying to promote your company or event, rack cards are an effective way to do that, and with the right combination of graphics and messaging it can help bring your company the business you are looking for.<\/span><\/span><\/p>\n<p><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>Rack Cards are a powerful and affordable way to display your message.\u00a0 The idea behind using rack cards is that they are easy for the consumer to quickly read your message and are a manageable size to fit in a purse or briefcase for referencing later.\u00a0 Typically an effective rack [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[234,235,236],"class_list":["post-201","post","type-post","status-publish","format-standard","hentry","category-general-printing","tag-company","tag-graphic","tag-rack-card"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/posts\/201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/comments?post=201"}],"version-history":[{"count":1,"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/posts\/201\/revisions"}],"predecessor-version":[{"id":6165,"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/posts\/201\/revisions\/6165"}],"wp:attachment":[{"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/media?parent=201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/categories?post=201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/tags?post=201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}