How do you feel when you hand out your company\u2019s brochure?\u00a0 Are you proud of its design and professionalism, or are you slightly ashamed and apologetic?\u00a0 Do you know why you are unhappy?\u00a0 If you are not thrilled to hand out your brochure, you probably need a new one.\u00a0 Before you charge into this project, here are some tips that can help.\u00a0 With a little planning and thought, your brochure can meet all your needs to successfully project your corporate identity and communicate a positive image.<\/p>\n
To begin, it is important to realize that a brochure is as important as a business card.\u00a0 Your business card introduces the recipient to you, the individual.\u00a0 The company brochure, on the other hand, introduces the recipient to your entire company.\u00a0 Think of it as an executive summary of your offerings and operations.\u00a0 The brochure is used as a sales and marketing tool that allows you to brag and show your credentials favorably.\u00a0 You\u2019ll be making a lasting impression, so you want to be sure it\u2019s a good one.<\/p>\n
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A successful brochure helps with the success of the business.\u00a0 It should briefly and effectively communicate important fundamentals about your products and services.\u00a0 Your prospective customer must understand the content and be moved to action just by reading this piece of paper.\u00a0 The brochure must communicate that your company is a reliable, solid organization with products that are equally as solid, good, and reliable.\u00a0 You\u2019ll be building trust with this cornerstone with your potential customers.\u00a0 The reader should want to learn more about the company in the future.\u00a0 A good brochure will also give your prospect a visual feel for what you do and who you are.\u00a0 It will function to open doors for sales calls and to remind perspective clients of your company afterwards.\u00a0 It may not get you the sale, but it may get you the order.<\/p>\n
If your brochure does not fulfill these needs, you need a new one.<\/p>\n
Chances are, no one will approach you with the problems with your brochure, but they may avoid you or your company.\u00a0 If your brochure ends up in the trash, it has been a waste of your time and money.\u00a0 A prospective sale is a permanent no sale and you were not even able to get in their door.\u00a0 It is not worth it to save few hundred dollars on brochure\u00a0printing<\/span><\/a><\/span> if it doesn\u2019t do the job.\u00a0 A cheap-looking or badly done brochure makes your company and its products look bad.\u00a0 Prospective clients assume that if you scrimp on the brochure, you may also be cheap with your products.<\/p>\n A common mistake by many companies is to make the brochure a comprehensive technical manual with too much detail.\u00a0 They should not be filled with pieces such as special sale items.\u00a0 Sales sheets look completely different and require other items for purpose and design.\u00a0 Do not try to make your brochure all things to all people.\u00a0 This can result in a disorganized mess that the client will not understand.\u00a0 Just remember, KISS.\u00a0 Keep It Simple Silly!\u00a0 If you must combine both types, consider using a presentation folder.\u00a0 One pocket will hold special deals, price lists, sale sheets, and more, while the other holds your corporate brochure. Companies like ColorFX<\/span><\/a><\/span> can help you design brochures, price lists, and folders that project your image successfully.<\/p>\n There are three uses for a good brochure.\u00a0 The initial use is for an introductory mailer that is sent to sales leads and will later be followed up by phone.\u00a0 The second use is as a leave-behind at initial sales calls.\u00a0 Always take a copy of your brochure to leave as a reminder that your company is respectable and solid, with a sales rep that is eager to help them.\u00a0 Third, a brochure can help to fulfill requests made by your potential clients for literature in response to phone inquiries for ads.\u00a0 Most of all, your brochures should be in the hands of your prospects.<\/p>\n If you are unsure if your brochure is doing its job, pass it around your office and customers and ask for honest opinions about its design, information, and layout. Having an effective brochure can help your business to succeed, and it is worth the research!<\/p>\n \u00a0<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":" How do you feel when you hand out your company\u2019s brochure?\u00a0 Are you proud of its design and professionalism, or are you slightly ashamed and apologetic?\u00a0 Do you know why you are unhappy?\u00a0 If you are not thrilled to hand out your brochure, you probably need a new one.\u00a0 Before […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,150],"tags":[80,339,340],"class_list":["post-1871","post","type-post","status-publish","format-standard","hentry","category-general-printing","category-informative-printing-articles","tag-brochure-printing","tag-corporate-brochure-printing","tag-corporate-brochures"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/posts\/1871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/comments?post=1871"}],"version-history":[{"count":0,"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/posts\/1871\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/media?parent=1871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/categories?post=1871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.colorfxweb.com\/blog\/wp-json\/wp\/v2\/tags?post=1871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}