{"id":1345,"date":"2011-08-01T10:48:03","date_gmt":"2011-08-01T18:48:03","guid":{"rendered":"http:\/\/www.colorfxweb.com\/blog\/?p=1345"},"modified":"2011-08-01T10:48:03","modified_gmt":"2011-08-01T18:48:03","slug":"brochures-broker-the-deal-for-you","status":"publish","type":"post","link":"https:\/\/www.colorfxweb.com\/blog\/brochures-broker-the-deal-for-you\/","title":{"rendered":"Brochures Broker the Deal for You"},"content":{"rendered":"

What Makes a Brochure Great?<\/strong><\/p>\n

A picture is surely worth a thousand words\u2014maybe even more on a brochure. A detailed photo of your product, a lush snapshot of a beach or a collage of sporting events immediately tells your customer the main focus of your company. Not only does it reveal the field you\u2019re in, it also lets potential clients know how you feel about yourself. A company who has a well-designed brochure will receive more sales calls than a company that has less-expensive, cheap-looking brochures.<\/p>\n

First impressions are the only impressions that matter when you\u2019re trying to impress a new customer. You need your brochure to make the best impression possible. The traditional tri-fold brochure uses an attractive graphic on the front to lure the buyer into the greater details listed inside the brochure. You don\u2019t have to wait for your client to open the brochure to get your message across. That thousand-word photo on the front should give them a pretty good idea.<\/p>\n

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You don\u2019t need too many words on the front of your brochure. The right catch-phrase or slogan will work fine. A line such as \u201cFlorida Again\u201d will get your message across without cluttering the landscape. Avoid text like \u201cFlorida vacations are more popular now than they have ever been.\u201d Save that for the inside of your brochure.<\/p>\n

Back Up Your Claims.<\/strong><\/p>\n

If you plan on mentioning that you\u2019re the best widget maker on Earth, add some details. Include trade magazine comments or customer reviews to support your claims. A simple reference to a recognized authority will alleviate any suspicions your customers might have regarding your product or service.<\/p>\n

Your brochure needs to accomplish three things. First, it must strike a chord with your target audience. Those who see the brochure have to identify with your topic or they won\u2019t be interested. Once the brochure is in their hands, it has to grab their interest. They should want to open the brochure and see what deals await them. When they read the inside text, they should be encouraged to act quickly for one of two reasons: either the promotion is for a limited time period or it\u2019s such an attractive deal that they absolutely must pull the trigger and commit to the purchase. They cannot resist your offer.<\/p>\n

How Much Text is Too Much?<\/strong><\/p>\n

Whatever you do, don\u2019t do too much. This is only a brochure. It\u2019s meant to attract new customers\u2013not close the deal. That\u2019s your job. An effective brochure will grab your target audience\u2019s attention, keep them interested enough to read your message and encourage them to contact your directly to get greater details or to ask specific questions. Never try to cram too many words onto your brochure. Leave some room for your customer to think of questions that relate to them.<\/p>\n

Your brochure should be classy and effective. Customers recognize good design, even if they don\u2019t realize it. After they\u2019ve looked over your brochure, your customers should understand who you are and what you\u2019re trying to accomplish with your brochure.<\/p>\n

Volume Printing Keeps Costs Low.<\/strong><\/p>\n

Brochure printing<\/span><\/a> costs more than printing business cards<\/span><\/a> because brochures accomplish far more. If you use an online printing company<\/span><\/a>, you can order your brochures in volume to save money. If you use an \u201cevergreen\u201d design and message, you can use the same brochures for years.<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"