![\"American](\"https:\/\/www.colorfxweb.com\/blog\/wp-content\/Email-Promotions\/2011\/July\/27\/images\/cover.jpg\" "\\"American")
\n<\/p>\n
Changing With the Times<\/strong><\/span><\/p>\n Ross Avedissian, CEO of ColorFX<\/span><\/a> Inc. (Sun Valley, CA), founded the family-operated company 16 years ago to cater strictly to the wholesale trade printing<\/span><\/a><\/span> market. \u201cWe have a strong commitment to providing excellent customer service, and treat all of our customers like they are a priority.\u201d Color FX focuses on providing quick turnarounds and competitive prices for commercial printers. The 25,000-sq.-ft. facility recently added a Xerox iGen4 digital press to complement its Komori LS 40 offset press.<\/p>\n \u201cDue to changes within the industry, we no longer focus primarily on large-volume orders, but rather accommodate our client\u2019s needs by fulfilling both large and small orders,\u201d says Avedissian. \u201c[Installing the iGen4] has allowed us to meet this change in the industry head on, because it redefines the standards of printing,\u201d he says. \u201cColor consistency and predictability is critical to my customers, and it allows us to stand out because repeat jobs will always look the same.\u201d<\/p>\n The company offers a range of print services from general commercial work to custom printing, including the design of custom dielines and folding cartons.<\/p>\n \u201cWhat surprises our trade partners about our business is that we truly care about quality,\u201d says Avedissian. \u201cThis is the culture of excellence that causes each member of our staff to be proud of identifying themselves as a printer.\u201d<\/p>\n The company\u2019s sales support team is led by a general manager who has been with the company for more than 15 years. \u201cWe have worked extremely hard over the years to develop a great relationship with our clients,\u201d says Avedissian, \u201cand we continue to expand our client base.\u201d<\/p>\n <\/p>\n Avedissian\u2019s son, Arby, is head of production. He trains his staff to have a strong work ethic, treat one another like family and work as an efficient and functional team. \u201cThey are proud of what they do every day, and no job is too small for them,\u201d he boasts. \u201cAs a company, we are proud to be the latest generation of a centuries-old craft, but we are now catering to a new business model of printing, which is Internet based.\u201d<\/p>\n