Tag: marketing

Effective Marketing for Catalog Printing

catalogs

If your company offers a variety of products, a simple e-mail or flyer may not be enough to successfully market your goods.  Catalog printing has been used for decades as a way for business owners to bring in greater sales.  Catalogs show up everywhere, from the mailbox to grocery store shelves.  If you are a business owner, an effective catalog campaign can raise brand recognition and sales. Continue Reading…

Marketing and Consultative Selling

Although the use of marketing has increased in the Printing and related Graphic Arts industries over the last ten years, it is still not practiced to the degree it should be. There is no other industry with annual sales over $130 billion that employs so few marketing tools.

When printing companies do prepare a marketing plan and execute promotion programs, all too often it is done ineffectively, without proper measurement, or follow up. Is it any wonder that many of these companies abandon their marketing efforts complaining that marketing does not work or is not necessary in the printing field.

Unfortunately the “good old days” when a printer could simply purchase a new press, fill it with work and make a profit are long gone. Competitive pressures and the inherent challenges of over-capacity in the printing industry, require a more strategic approach.

More that ever, the printing industry must embrace the disciplines of marketing. Most important, printers need to do a better job of positioning themselves through differentiation strategies. What good does it do to invest money in sales materials, advertising, or any form of self-promotion that do not clearly communicate how the company is different or better than the competition?

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Amazing Rack Card Design Suggestions

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Putting the right info on your rack card can command immediate attention and help you get amazing return on your investment!   Here are five helpful design tips that can make your rack card marketing campaigns more successful than the last. Continue Reading…

Catalog Printing and Marketing

pdt_icon_CatalogCatalogs are a great way to introduce your complete product line to potential or existing customers.  Some companies release product catalogs on a quarterly basis, whereas others who don’t have a rapidly changing product line release on an annual basis.  Catalogs can also be released on a seasonal basis depending on your business’ product line.  For example, if you are in the business of selling costumes than you obviously should have a catalog fully dedicated to just Halloween costumes come October.  Catalog printing is a traditional marketing method that seems to have withstood the onslaught of the internet.  Most people still appreciate a physical catalog and more often than not they actually take the time to go through the entire catalog. This is because it is clearer for some people to browse linearly one page at a time through your catalog than navigating aimlessly through a website.

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