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Category Archives: ColorFX
The 5 Essentials of Postcard Marketing
Postcard marketing is just about the most cost effective form of direct advertising, for both on line and bricks and mortar businesses. However, it can easily turn into a failed project if the following essentials are ignored. 1- Understand your … Continue reading
Why Print – Part 4 of 5
Continued from previous post: Part 3 of 5 on Why Print Print puts them in control. Telemarketing is the crudest form of cold calling and, with the growth in do-not-call lists, its effectiveness has sunk to an all-time low. In fact, … Continue reading
Posted in ColorFX, Informative Printing Articles
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Graphic Design Contest
Graphic Design Contest Win $250 Worth of Printed Products! How to enter the contest? Entering into ColorFX Graphic Design Contest 1- Create a great brochure, or enter that great one that you have already designed. 2- Add a comment to … Continue reading
Preparation and Follow Up, The Keys to Successful Direct Mail
Whether it’s called direct mail, direct marketing, or mail marketing, the use of database marketing and the U.S. Postal Service can be a cost-effective way to find new customers. One major caution though, direct mail without proper preparation and a … Continue reading
Marketing and Consultative Selling, A Powerful Combination
Although the use of marketing has increased in the Printing and related Graphic Arts industries over the last ten years, it is still not practiced to the degree it should be. There is no other industry with annual sales over … Continue reading
Posted in ColorFX, General Printing, Informative Printing Articles
Tagged consulative selling, marketing, printing
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The Printer and the Designer
A few nights ago for the umpteen times, I was watching the film version of Rogers and Hammerstein II great musical Oklahoma! But this time, a particular song impressed me with a new meaning. The song goes something like this … Continue reading
Digital or Offset Printing, Why Choose One Over the Other
For years, it was assumed that digital printing was simply a lower quality process than offset printing. Customers were often disappointed when they learned their small color print jobs called for digital printing because they wanted the better quality of … Continue reading
Posted in ColorFX, General Printing, Informative Printing Articles
Tagged colorfx, Digital printing, offset printing
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Why Print – Part 3 of 5
Continued from previous post: Part 2 of 5 on Why Print Buyers seek print. The success of retail websites means printed catalogs can be relegated to the doornail file. Or so says the conventional wisdom. But, recent research indicates otherwise. … Continue reading
Posted in ColorFX, Informative Printing Articles
Tagged catalog printing, colorfx, printing
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ColorFX Announces New Initiatives for Green Printing
ColorFX has always been dedicated to using green initiatives for its paper and printing services. Environmentally-friendly practices have become critical in today’s business world. In our planet we work hard to lessen our carbon footprint and help the environment. According … Continue reading
Effective Marketing in Each Step of Your Catalog Printing Process
If your company offers a variety of products, a simple e-mail or flyer may not be enough to successfully market your goods. Catalog printing has been used for decades as a way for business owners to bring in greater sales. … Continue reading
Posted in ColorFX, General Printing, Informative Printing Articles
Tagged catalog printing, colorfx, green printing
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