Archive for Month: January 2013
Flyer Printing is a Key for Any Business
Offering Newsletter Printing As A New Service
One of the most common orders you’ll get as a printer is flyer printing. If your customer’s company is looking for the opportunity to introduce itself to a variety of customers on an individual basis, they’ll want to consider flyer printing. Continue Reading…
Why You Should Use a Trade Printer for Your Business Printing Needs
Offering Newsletter Printing As A New Service
When searching for a printing company to work with, there are a large number of options to choose from. One of the best (and most affordable) options is going with a trade printer. Trade printing is a type of printing business that offers wholesale printing rates to companies who print often. The lower cost is ideal, especially if your customers own a type of business that is frequently printing, such as a graphic design firm or an ad agency.
In addition to the affordability factor, good trade printers come with a record of high quality and reliability, due to the frequency with which they are printing. Business owners are also able to establish a good, long-term relationship with their printer, which means you and your customers will be working with someone who truly understands the values that are important to your customers and your customers’ companies. When budgets are tight and printing must take place, a trade printer is a wonderful, low-stress option for all of your customers’ business printing needs.
The Disadvantages of Ditching Print Marketing All Together
Offering Newsletter Printing As A New Service
While some people are opting to forgo many types of print marketing and go for a strictly digital approach, this can easily backfire. Although online and digital forms of marketing definitely come with many great advantages, such as lower price point, switching solely to this style comes with many limitations that should be considered heavily before allowing your customers to get rid of their company’s print marketing all together.
Perhaps the biggest problem with only marketing to clients online is that businesses instantly cut back on the credibility factor. Even in today’s digital world, customers still find comfort in being handed flyers, brochures, or business cards, as it instantly makes the company feel “real.” Along the same lines, many online marketing techniques tend to create a spam-like feel, especially when they are not executed correctly. Bombarding potential clients with poorly designed emails to can be a major turn-off. To ensure that your customers’ businesses get the best marketing experience possible, it’s important to not let them entirely ditch the printing.
Perhaps the biggest problem with only marketing to clients online is that you instantly cut back on the credibility factor. Even in today’s digital world, customers still find comfort in being handed flyers, brochures or business cards, as it instantly makes the company feel “real.” Along the same lines, many online marketing techniques tend to create a spam-like feel, especially when they are not executed correctly. Bombarding potential clients with poorly designed emails can be a major turn-off. To ensure that your customers get the best marketing experience possible, it’s important to not entirely ditch printing.
The Benefits of Custom Printing for Your Business
Offering Newsletter Printing As A New Service
In the business world, it’s important to make your customers’ companies stand out – in a good way. A clean, customized print marketing plan is an effective way to do just that. By encouraging your customers to take the time to create a unique design scheme for their business, they’ll instantly be setting themselves apart from the number of companies that opt for a standard “pre-made template” style of print marketing.
While a pre-made template may be quicker and cheaper initially, your customers should the time to think about things like which colors they want to use, what an ideal logo for their business will be, and what exact types of custom printing they would like to have done, which will prove to be incredibly beneficial in the long run. They’ll be able to figure out exactly who they want to target as potential customers and then will be able to build a customized brand that is geared specifically towards that target audience. This will make your customers’ overall marketing plan much more effective, and will prove to be a much better investment for their time and money.