Archive for Month: January 2010

‘Eight Edicts’ of Design for Digital Print

Parsons School of Design and Xerox Collaborate on Primer to Facilitate Productive Partnerships between Designers and Digital Printers

Parsons Eight EdictsThe new generation of designers is learning its craft in a world where everything happens in real time, driving new relationships with technology — and the printing industry.
Examples can be found in every growth area of the print industry. For example, print-on-demand services require designers and printers to share a commitment to frequent, rapid turnarounds. Personalized, variable information printing can improve response rates when creative teams closely coordinate targeting and production with database managers and print providers. And streamlined work processes can save incredible amounts of time and still deliver high-quality output — provided the designer and printer have the know-how to integrate their digital systems.

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Club Cards the Event Promoters Best Friend

As an evclub_cardent promoter you must rely heavily on printing flyers and getting it in the hands of the appropriate people who may attend your events. Flyers are great for massive distribution to spread the word across fast.  However, the club card, the event flyers counterpart, can be used for a slightly different purpose.  As an event promoter you probably already understand that part of your job is to keep your relationship personable. Many people who attend your event love to attend events that not only interest them but also ones they feel they have a personal connection to.  As an event promoter it is your job to build that connection by talking to people on a personal level and “hype” your event.  The printed club card can solidify that relationship by adding a personal flair.  It is very simple to hand out and also small enough for people to keep in their wallets.

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Designing a Rack Card

Rack_CrdRack Cards are a powerful and affordable way to display your message.  The idea behind using rack cards is that they are easy for the consumer to quickly read your message and are a manageable size to fit in a purse or briefcase for referencing later.  Typically an effective rack card has graphics, a Headline, brief message and the company’s contact information. Continue Reading…

Notepad Printing: Brand Yourself

NotepadsPrinting custom notepads for your business is a flexible branding solution that is effective for both end consumers and business to business promotions.  The printed notepads can help remind consumers and clients about your services and products as they are constantly being reminded every time they use the notepad.  Your brand slowly but surely becomes ingrained in the person’s mind long after the notepad his run its course of use. It acts as a quick reference for your company’s website address and phone number.  Continue Reading…